SEO or search engine optimization is one of the most dynamic processes in the realm of marketing and business promotion. These days, if you want to make your brand go global from local and even you want to grow your local customer base, you need to choose an SEO strategy and implement that in a premeditated manner. There are professionals who can make the job easier for you, especially if do not have prior experience or the technical know-how required for managing the web marketing campaign for your business. However, for choosing a provider, you must have the rudimentary knowledge of what is SEO and should be very clear about what is right and what is wrong in the world of search marketing. This is because counterfeit SEO firms have mushroomed recently and it is your best interest that you steer clear of them to outmaneuver your competitors in the quest for SEO success. Here below are some SEO tactics and strategies that experts think will work this 2014 and you should use this as a point of reference when choosing an SEO expert or firm this time onwards.

Three basic components of SEO
SEO success largely depends on three factors, the quality of content, quality of inbound and outbound links (hyperlinks) and social media reach. All these three components are closely related to each other and no single element should be considered as less or more important. To flesh out the interrelation between content, links and social media, let’s say you have great content on your website. What is good content? Relevant, original, and value-adding text content has been the benchmark for the last few years and one of the basic preconditions to please search sites like is to have great content on your website. The second important element is link as quality of the other websites that are linked to your website largely matters. Lastly, you should have a good number of friends and followers on popular social media sites like Twitter and Facebook. Your SEO strategy should have these three components at the core or else you are going to lose the rank race.

Search marketing strategies 2014: Few tips
In order to gain more web prominence this 2014, you need to put adequate emphasis on all the three areas as mentioned above. To put it differently, you need to emphasize on quality of work rather than quantity of work as that hardly matters now.

Building brand alongside building links: You need to build some credibility for your business by choosing the right link building strategy. Linking your websites to quality websites from the same or different niches might be your first step towards success, but you should assign equal importance to keeping the dialogue open with your prospective customers. Social media activities are going to take a bigger role in 2014.

Writing great content: There was a time when web content used to be evaluated by Google and other search sites on the basis of the semantically relevant keywords (search terms) interspersed in the text and overall relevance in regards to the main keyword targeted. However, the parameters have changed and now Google is looking for content that adds real value to the web, nit just junks of keyword-rich content.

Start your own blog: One of the SEO strategies that have consistently delivered desirable results through all these years is blog writing and maintenance. If you want to take your business website to the top of search results, the first meaningful step could be starting your own blog.

Consult reputable SEO and link building experts if you want to build up your own SEO strategy.
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