The global fitness equipment market was valued at $13.2 billion in 2020, and is projected to reach $15.4 billion by 2028, registering a CAGR of 0.3% from 2021 to 2028. Fitness equipment are widely used for physical fitness, weight management, and improving body stamina & muscular strength. The commonly used fitness equipment are treadmills, stationary bicycles, stair climbers, and weightlifting machines. Rise in awareness regarding health & fitness, increase in obese population, government initiatives to promote healthy lifestyle, and increase in youth population are the major factors that drive the growth of the global fitness equipment market. However, counterfeiting of fitness equipment is a key restraining factor of the market. On the contrary, upsurge in youth population, improved lifestyle, and rise in disposable income of individual in developing countries are anticipated to offer immense opportunities for the market players.



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An alarming rise in global obesity, especially in urban areas, supplements the growth of the fitness equipment market. According to the WHO, there has been a startling increase in the number of obese people worldwide. In 2020, world’s 39% of adults aged 18 years and above were overweight and 13% were obese. Obesity is associated to a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to use more of fitness equipment, thereby increasing the sales for these products. The global fitness equipment market is segmented into type, end user, and region. Depending on type, the fitness equipment market is categorized into cardiovascular training equipment, strength training equipment, and other equipment.



By end user, the market segregated into health clubs/gyms, hospitality, residential, & leisure (Hotels, Residential, and Leisure Clubs), health, corporate, public (Hospitals & Medical Centers, Corporate Offices, and Public Institutions), and home consumer. By price point, the market is segregatted into premium/luxury and mass. Each of the segments in end user and price point are further categorized into cardiovascular training equipment, strength training equipment, and other equipment.



On the other side, the manufacturers and e-commerce platforms are focusing towards more innovative and effective fitness products to serve the home users.The trends for online fitness training are growing rapidly and impacting consumers inclination toward purchasing new fitness equipment at home. According to the report published by MindBody 2020, the online booking for online yoga and fitness training has increased by 30% in the year 2020. The rising awareness of such virtual trainings among the people has boosted the sales of home fitness equipment worldwide.



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By type, cardiovascular training equipment segment accounted for the major market share and is poised to grow with a significant CAGR during the analysis period. The market has witnessed entry of various new players such as RFE International, which is a licensee of Adidas. It has launched its array of exercise bike, treadmill, and cross trainers in the market. By end user, the fitness equipment market was dominated by the health clubs/gyms segment in 2020.



An increase in the number of health clubs and gyms significantly drive the global fitness equipment market growth. Health clubs drive the market for both cardiovascular and strength training exercises. In the U.S., fitness clubs and membership rates have witnessed a decent increase in recent years owing to a rise in the incidence of obesity, with 34,460 clubs and 55 million members in 2015. By price point, the mass segment dominated the market, owing to the higher preference for affordable fitness equipment among the majority of consumers. This is the most preferred price range among global consumers because at this price range the customer can acquire a go quality and loaded with features fitness equipment. Most of the major players such as ICON Health & Fitness, Life Fitness, Brunswick, and True Fitness offers their fitness equipment products at mid-price range.



By region, the fitness equipment market is studied across North America, Europe, Asia-Pacific, and LAMEA. North America is the largest market for fitness equipment across the globe. A larger base of obese population in the region leads to higher adoption of fitness equipment. Obesity has long-term negative effects on health including but not limited to heart disease, stroke, type 2 diabetes, high blood pressure, cancer, and other bone & joint diseases. In 2014, as per an analysis by the National Center for Weight & Wellness, the annual cost of obesity was valued at $305 billion, which included direct medical and non-medical services, worker productivity losses, disability issues, and premature death. This has led to the increased need for weight management in the region. As per the statistics, the U.S. and Canada collectively have the largest number of fitness clubs across the world (in the range of 35,000-38,000) and report the highest membership rates. As per the International Health, Racquet & Sportsclub Association (IHRSA), in 2017, the number of individual members in the U.S. totaled 60.9 million, up 6.3% from 57.3 million in 2020. Cardiovascular training is the most preferred equipment in both regions.



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To understand the key fitness equipment market trends, strategies of leading players are analyzed in the report. Some of the key players in the fitness equipment industry analysis include ICON Health & Fitness, Inc., Brunswick Corporation, Johnson Health Tech Co., Ltd., Technogym S.p.A, Amer Sports Corporation, Nautilus, Inc., Core Health and Fitness, LLC, TRUE Fitness Technology, Inc., Impulse (Qingdao) Health Tech Co., Ltd., and Torque Fitness, LLC.