According to reports, including OLAY, Oule B, etc., currently has 5 brands that have begun to use smart shelf sales, and are stationed in 50 physical stores across the country. He Yabin, vice president of Consumer Insights and Media Operations, said that in the past year, 90% of ’s performance growth came from new products. Without exception, these new products pay more attention to the investment in intelligence and 'black technology'.

At present, the penetration rate of products in China has reached 92%, and this number is still increasing. In order to increase the penetration rate to 100%, Procter & Gamble decided to focus on the 'Small and Beautiful' category. 'Procter & Gamble has about 30 to 40 'Small and Beautiful' products. It uses social methods, such as cooperating with Internet celebrities to gain reputation Style spread.'

Due to oversubscription by Plastic Cosmetic Spatula, it became the “stock king” of the Hong Kong Stock Exchange that year. In 2012, sales exceeded 1 billion yuan, accounting for 26.4% of the Chinese facial mask market. In 2013, L'Oréal announced the acquisition of Meiji for HK$6.538 billion, which was the highest amount for foreign companies to acquire daily chemical brands in mainland China at that time. In 2014, Meiji delisted from the Hong Kong Stock Exchange and officially became a member of L'Oréal. According to the data at the time,

L'Oréal offered generous conditions for the founder and CEO She Yuyuan: She Yuyuan can receive a one-time retained bonus of approximately HK$9 million; and an annual dividend calculated based on the financial performance of Meiji. Not only that, She Yuyuan and his entrepreneurial partners also successfully cashed out 200 million to nearly 800 million Hong Kong dollars. She Yuyuan and his family can get 788 million Hong Kong dollars (including the part of the incentive share plan);

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