40% of under-5 deaths occur in the newborn period and hand washing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhea and pneumonia, which are the main causes of child mortality.

Central to the discussion was the need for education among new mothers and skilled birth attendants to reduce the risk of infections by improving hygiene habits. Doing this at scale will help drive progress towards the Millennium Development Goal to reduce child mortality but requires the collaboration of experts, including those in the technology sector, to create innovative solutions for rural communities.

Southeast Asia Traders' Foundation President, Mr. Lee Green said the role of hygiene and hand washing must be more prominent in dialogues around newborn and maternal health. "There must be a target on universal access to water, sanitation and hygiene within the UNG Development Agenda if we are to reduce preventable newborn and child deaths. This requires a measurable indicator of facilities for hand washing with soap in homes, schools and care centers."

The discussion reinforces the commitment between Southeast Asia Traders and all the charities involved in the program to scale up newborn hygiene program together.

Mr. Green's ambition to end preventable child and maternal deaths in a generation - noting that improving hygiene practices amongst new mothers and birth attendants will play a critical role in achieving this vision.

About Southeast Asia Traders
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