FOR IMMEDIATE RELEASE
Pressnews.biz (Press Release) Nov 20, 2014
-- Sussex, UK, November 20, 2014 /PressReleasePing/ - Many businesses suffered due to the update; some saw minor changes to the amount of visitors coming to their websites and others experienced massive drops in traffic resulting in a huge loss of income.
The update from Google, nicknamed Penguin 3.0, rolled out starting from 17th October. The effects spanned across the globe, with plenty of winners and losers. Pierre Far, Webmaster Trends Analyst at Google said about the update "it's a slow worldwide rollout, so you may notice it settling down over the next few weeks." Although the update was supposed to improve the search experience for Google's users by getting rid of spam sites and those without useful content, there were also some innocent casualties too.
Many local businesses, who have a limited marketing budget fell into one of the traps that seem to have been targeted by the update. One of the main factors in the latest Penguin update was the use of free directory websites and links from sites with little human usable content.
Business owners trying to save money and low budget marketing companies were submitting their business details to directories and submission sites in order to get a free link back to their website. The plan was to increase their website's ranking in search engines such as Google, and it might have worked for a while. However, Google's latest update devalued this type of link, taking away any previous search ranking benefit. This resulted in websites, especially those of local businesses, falling drastically down the Google rankings. Now, without any traffic coming into their websites, these businesses were left without large portions of their normal revenue.
Many small businesses do not have marketing teams, and won't have their finger on the pulse when it comes to Google updates or search engine optimisation techniques. Therefore, this major update could have gone unnoticed, or misinterpreted as a quiet spell. Sadly, businesses that didn't react quickly to the update will have to wait for longer to get their rankings and revenue driving website traffic. With Christmas just around the corner, the timing couldn't have been worse for online retailers affected by the update.
Recovering from the effects of the web update is a complex task and it could take months to get back to the previous state. The first required step for any website that fell victim to Google's latest update is to do a backlink audit. The process can be quick and relatively painless if the website in question only has a few links, however, many websites struck by the penalty have hundreds, even thousands of backlinks accrued over a period of years. For these websites, the process of a backlink audit is a daunting one.
Once the troublesome links have been identified the process doesn't get much easier. Google wants to see these links removed in order to lift the penalty obtained by trying to benefit from them. If you have only got a few bad links you may think that it won't be much of an issue, however getting the links removed from websites that you don't control is never as straightforward as it sounds.
Sometimes it won't be possible to get a link removed from a third party website; because the webmasters do not respond to your requests, they demand an extortionate fee to take the link down, or they may flat out refuse to cooperate. Because of this, it is important to document all attempts at contacting the webmasters who control the websites from which the bad links originate. You can then submit your documented evidence to Google, along with a disavow request to remove the remaining backlinks from consideration.
Get Going Media have been offering free website audits to help local business people understand what needs to be done in order to improve their web presence. You can still get one of their audits within just a few minutes by visiting their website and completing a short online form. James Bevis, the Managing Director of Get Going Media said "many local businesses do not have the internal resources or technical knowledge to deal with Google's updates. We aim to help their businesses recover as quickly as possible, without the fees associated with bigger agencies."
About Get Going Media:
Get Going Media is a small digital agency based in Robertsbridge, East Sussex. They specialise in helping local businesses get more exposure online. They provide a variety of services such as; website design, search marketing and web hosting.
For Media Contact:
Contact Person: James Bevis
Address: Get Going Media Ltd, Robertsbridge, East Sussex, England
Get Going Media Ltd
Get Going Media Robertsbridge East Sussex United Kingdom
0800 009 6936