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Pressnews.biz (Press Release) Jan 27, 2015
-- Staying within Limits in SEO – Google Optimization
As someone who strives to stay updated in Internet marketing, you will definitely have heard about Google’s new rule; penalty for over-optimization. “No” is not an excuse, you have to get familiar with it and act fast. Millions of SEO professionals are getting the shock of their life with their websites going down in ranking on Google. All you have to do is to be moderate in the common strategies like inserting keywords, updating content and link building.
SEO – Google Optimization: What is overkill?
When designing and optimizing a website, professionals generally go by the guidelines from Google. But, the unethical practices like keyword stuffing can land you in trouble. The same happens with inferior-quality and irrelevant content. Excessive usage of keywords in anchor text too will prove disaster for your online marketing campaign. Here are some general rules you can follow in this regard.
1. Talk to readers
In an attempt to make a website as Google friendly as possible, professionals ignore the human visitors. This in fact is the greatest mistake webmasters commit. The company always tries to give relevant answers to the queries users type on its search page. It implies that if your website does not feature content relevant to your field, you are sure to go down in ranking. When writing posts for your ad campaign, communicate with your readers. Remember, it is with them that you are doing business.
2. Sound natural in your anchor texts
Do not use a set of keywords more than once when building internal links. If you do, Google would consider them as spam and downgrade your website. Try the variations of your main keywords and use them as anchor texts. This would make them appear natural and Google would love it.
3. Start slow in link building
There is no doubt to the fact that links act as votes of confidence for your web presence. However, too many of them would make Google suspicious. The feasible thing to do is to go slowly at least until you feel confident that you have crossed that “reliability test” with the search provider. This comes up with the question; how many is too much? The answer unfortunately is quite complicated. The company remains silent here. However, according to experts, you should not acquire more than 30 links a day. When you do it, get them from reputed resources.
4. Create an account in Google’s webmaster tools
The company offers lots of practical tips for webmasters to optimize their websites to get maximum traffic and avoid SEO overkill. But, you have to register your site in its webmaster tools to get these powerful strategies. If your site has been penalized, Google would give its reason here. It would also help you distinguish between good and bad links.
Adding a blog to your website and being active on social media too can take your company to the next level. Remember, there are no shortcuts. You have to allow the search giant to guide to stay safe from overkill in SEO – Google optimization.
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