FOR IMMEDIATE RELEASEPressnews.biz (Press Release) Nov 22, 2014 -- SALT LAKE CITY, UT, November 22, 2014 – TreeHouse Interactive (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. The study reports that email marketing campaigns, above all other methods of engaging prospects, deliver the best quality and quantity of sales and marketing leads. In fact, nearly 55 percent of leading companies surveyed reported an increase in lead conversions when lead nurturing was utilized. The report details the campaigns which delivered the best quality and quantity of leads and plans for investments in those areas in 2015. The findings support the case for integrating a MAP solution such as TreeHouse Interactive's Marketing View, for greater business gain.
|Issued By||:||Denise Nelson|
|Last Updated||:||Nov 22, 2014|
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