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Outreach 2015 - The Digital Marketing Summit Opens In Dubai

Posted Mar 9, 2015 by mktadmin
Over 100 marketing professionals from across the region congregate to discuss and debate the digital media landscape in the region

FOR IMMEDIATE RELEASE (Press Release) Mar 9, 2015 -- Fleming Gulf's Outreach 2015 – The Digital Marketing Summit opened today at the Pullman Dubai, Deira City Centre Hotel, and saw over 100 marketing professionals from across the region congregate to discuss and debate the digital media landscape in the region. The summit, through its comprehensive program outline, aims at bridging the digital gap between a brand and their customer while actively engaging them through innovative and strategic content, backed by real-time analytics and data. Abhinav Mishra, producer of the summit said " By bringing together digital thought leaders from across FMCG, Media, Agencies, Automobile, Travel, Developers and Banking, the summit agenda has been designed to encompass the various tools, techniques and trends that will serve as benchmarks for the industry to develop digital assets that deliver results in a highly competitive and multichannel digital arena". "In an age of disruptive marketing and the evolved consumer - understanding new innovations in technology and using them to create the right impact is what differentiates and accelerates new brands in achieving affinity and therefore customers. It's important to learn from these success stories and more important, to integrate these concepts into a brand's digital strategy" says Mishra. 

Day 1 of the summit kicked-off with the opening remarks from the summit chairman - Khalid Saleh, bestselling author of “Conversion Optimization” and a keynote session on 'Marketing in The Digital Age' by Hans Helbig, Global Head of Digital Marketing, Reckitt Benckiser, London. Among other key topics and panel discussions that followed through the day; 'The Power of Real-Time Marketing' by Parminder Singh, Managing Director (MENA & APAC) Twitter Inc., 'Digital Marketing Landscape' by Tarek Abdalla, Head of Marketing (MENA) Google Inc., and 'Content Marketing: Positioning your brand through storytelling' by Omar Rostom, Consumer Engagement & Media Manager, Microsoft, Dubai; highlighted the proceedings of the first day along with a panel discussion on 'User Experience & Digital Marketing' by the top digital experts from across the region.

Day 2 of the summit will commence with an opening keynote presentation by Jonathan Labin, Head of Middle East Africa & Pakistan, Facebook. Other presentations will include 'Investing & Spending – The Right Mix for The Right Result' by Joseph Sindaha – Head of Digital (Middle East) Nestle, UAE; 'Evolution of Digital Marketing' by Ani Dave Kukreja, AVP – Digital Marketing & Customer Engagement, Mashreq Bank, UAE and 'Social Media Monitoring' by Taghrid Al Saeed, Head of Digital Communication, Mubadala Development Company, Abu Dhabi. The summit will conclude with a power panel discussion on 'Digital Marketing – What‘s Next?' that will see the audience and panelists delve into new areas of digital engagement and effectiveness. Sponsors of the summit: Sky High Advertising, Tinext Middle East, HGS’ Marketing & Digital Enablement Services will exhibit their portfolio of products and services that are tailored for the Middle East markets with proven results.
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Contact Email :
Issued By : Fleming Gulf
Website : Outreach 2015 - The Digital Marketing Summit Opens In Dubai
Phone : +971 46091570
Business Address : Dubai Airport Free Zone P.O. Box 54772 Dubai, U.A.E.
Country : United Arab Emirates
Categories : Business
Tags : digital marketing, Google, Twitter, Etisalat, Reckitt Benckiser, Sky High Inc., HGS - MENA, Tinext
Last Updated : Mar 9, 2015

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