FOR IMMEDIATE RELEASE
Pressnews.biz (Press Release) May 7, 2014
-- New Delhi 7 May 2014: DAMAC Properties, one of Dubai’s largest luxury real estate developers, has announced the launch of NAIA by DAMAC – its latest hotel management services company – which will cater to guests in more than 2,200 Hotel Apartment units across the city by the end of 2014.
DAMAC Properties is a pioneer in the serviced hospitality industry in the Middle East, with NAIA by DAMAC set to manage projects including NAIA Downtown Jebel Ali, which will begin operations this month. Other projects which will come online include NAIA Downtown AKOYA, NAIA Miracle Garden, NAIA Dubai World Central, NAIA Jumeirah Village, NAIA Business Bay, and NAIA Al Maktoum Airport Street. The brand will present spacious and convenient units, connected to the urban space of the emirate.
The unveiling of NAIA by DAMAC comes off the back of the successful launch of DAMAC Maison Hotels and Hotel Apartments – the company’s other luxury serviced hotel apartment operator, which already serves DAMAC Maison – Dubai Mall Street and will ultimately manage almost 6,500 units across the region.
Each NAIA by DAMAC unit comes complete with a fully-fitted kitchen and maid services, with access to a restaurant, kids club and swimming pool.
“NAIA by DAMAC serviced hotel apartments offer the best starting point to discover and enjoy the city,” said Niall McLoughlin, Senior Vice President, DAMAC Properties. “Complete with high-quality hotel standard services, NAIA by DAMAC projects provides the convenience and connectivity needed to fully explore your city.”
Full details of the service offering will be showcased during the Arabian Travel Market, which starts tomorrow at Dubai World Trade Centre. DAMAC Properties will be exhibiting at stand HC5560 in the Sheikh Saeed Arena.
The latest HotStats figures for Dubai, show that throughout March 2014, Dubai hotels were running at an average of 88.4% occupancy, with an average room rate just under AED 1,500 per night. The report added that: ‘The Dubai hotel market continues to grow at an impressive rate, with average rates in the first quarter of 2014 increasing 5.6% to US$ 389.99.’
66 million people passed through Dubai International airport last year, of which close to 12 million visited Dubai and according to Dubai Tourism and Commerce Marketing (DTCM), Dubai currently has around 87,000 rooms, servicing those visitors. However it is expected this number needs to rise to around 150,000 rooms to service the anticipated 20 million tourists by 2020.
“Everything about NAIA by DAMAC represents a starting point of discovery; an invitation to let go of yourself and be enthralled by the city,” added McLoughlin. “We see a big market for NAIA by DAMAC serviced living in Dubai, which is designed specifically with the influx of tourists to Dubai in mind and we look forward to discussing this new living experience with our clients and guests during the Arabian Travel Market.”
DAMAC Properties has delivered 9,318 units to date and currently has a development portfolio of over 25,000 units at various stages of progress and planning as of December 31st 2013.
Further information is available at www.damacproperties.com
About DAMAC Properties:
For over a decade, the real estate portfolio of DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market. With an enduring passion for design and quality, the company has built a reputation for creating some of the most iconic and desirable properties in the UAE, Qatar, Saudi Arabia, Iraq, Jordan and Lebanon.
Established in 2002, DAMAC has delivered 9,318 units to date and currently has a development portfolio of over 25,000 units at various stages of progress and planning as of December 31st 2013.
Always at the forefront of visionary concepts, DAMAC has relationships with Paramount Hotels & Resorts, (the official licensee of Paramount Pictures), Italian fashion houses Versace Home and FENDI Casa for branded residential apartments and villas and The Trump Organisation for the development and operations of the Trump International Golf Course, Dubai and The Trump Estates within the AKOYA by DAMAC development.
In May 2013, DAMAC Properties introduced the ‘AKOYA by DAMAC’ master plan development in Dubai. This includes mansions, villas, luxurious apartments and a retail centre all surrounding ‘The Trump International Golf Club. Within the AKOYA by DAMAC, products include ‘The Trump Estates’, a limited collection of 100 luxurious mansions. Also set within the heart of the community is a global first, with the launch of FENDI fashion-styled villas. AKOYA by DAMAC is also the home of Golf Veduta – serviced hotel apartments and DAMAC serviced Villas by Paramount Hotels and Resorts.
As a global leader in branded real estate, the company is also developing a US$1 billion hotel and luxury serviced residences in the Burj area of Dubai, called ‘DAMAC Towers by Paramount’, which will comprise the first Paramount Hotel & serviced Residences in the region.
Within the hospitality sector, DAMAC’s in-house hospitality team is responsible for managing the Company’s growing portfolio of leisure assets in its serviced hotel apartment developments. The division provides complete hospitality management through its own hospitality operating companies ‘DAMAC Maison Hotels and Hotel Apartments and NAIA by DAMAC.
As DAMAC continues to innovate and bring new concepts to the market, the Company is determined to build on its powerful performance to date. With vision and momentum, DAMAC is building the next generation of Middle East luxury living.
In addition to support services provided by the Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its network with offices in the UAE, Jordan, Iraq, Lebanon, KSA and Qatar.
Further information is available at www.damacproperties.com or join DAMAC Properties on Facebook, Twitter (@DAMACOfficial) and YouTube.
For more information please contact: Niall McLoughlin, Senior Vice President - Corporate Communications, DAMAC Properties. Tel: +971 4 3732190 │ Fax: 00 9714 3732335 │Email: [email protected]
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