FOR IMMEDIATE RELEASEPressnews.biz (Press Release) Feb 17, 2014 -- Israel continues to be a lucrative market for infant formula. The country presently witnesses two major brands i.e. Materna and Similac and also observes presence of small players trying to get a share of the market. Infant formula has driven the sales of baby food products in Israel owing to marketing of these formulas in hospitals. The mothers continue to use the same formula which they received as a sample through all the stages of child’s infancy. The new law proposed by Knesset forbids marketing of mother’s milk substitutes in the hospitals or maternity wards and requires mothers to sign a consent form before their babies get formula. The new law is anticipated to impact the sales of the largest segment of baby food in Israel. Despite of such changes infant formula will continue to dominate the baby food revenues in Israel and is anticipated to account for more than 53% of the entire baby food market in the country.
|Issued By||:||Ankur Gupta|
|Business Address||:||109-110, NDM II, Netaji Subhash Place, Pitampura, New Delhi - 110034, India
|Tags||:||baby, food, Milk, Nutrition, Nestle|
|Last Updated||:||Feb 17, 2014|
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