Market Synopsis of Powered Agriculture Equipment Market:
Market Scenario:
The need for agriculture equipment is gradually rising due to constraining factors such as rising global population, growing labor shortage and rural wages. The increasing mechanization in agriculture provides with the solution of the above issues and offers the scope of maximizing production and productivity both. The rising farm income is the major factor driving the end users to adopt more of the agriculture equipment. The agriculture equipment market has been categorized into key equipment, namely: tractors, combine harvesters, sprayers, forage harvesters, and sugarcane harvesters. In this report, the market share and size of these agriculture equipment have been tracked.

The sales of tractor market was 1.77 million units in 2012, which increased by 15% in 2013. The market, however, declined by 2.5% in 2014 and further went down to 2.8% in 2015. However, this sales volume is predicted to increase and reach 2.286 million units by 2022. The sales of combine harvester was 0.056 million units in 2012, which increased by 7.6% in 2013. The market then declined by 18.9% in 2014 and further 4.9% in 2015. However, this sales volume is predicted to increase and reach more than 50,000 units by 2022.The sales of sprayers was more than 14,000 units in 2012, increased by 10.45% in 2013. Later the market declined by 7.5% in 2014 and increased by 1.24% in 2015. However, this sales volume is predicted to increase and reach more than 16,000 units by 2022.

The sales of forage harvester was 5,515 units in 2012, which decreased by 8.2% in 2013. Further the market declined by 5.5% and 9% in 2014 and 2015 respectively. However, this sales volume is predicted to increase and reach more than 5,000 units by 2022. The sales of sugarcane harvester was more than 1,200 units in 2012, which increased by 6% in 2013. Later the market declined by 2.2% in 2014 and further 2.4% in 2015. However, this sales volume is predicted to increase and reach more than 2,000 units by 2022.
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Study Objectives of Powered Agriculture Equipment Market
• Detail analysis of the market’s segments and sub-segments
• To estimate and forecast market size by equipment
• To analyses key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (RoW) and their countries
• Value chain analysis & supply chain analysis of the market
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with current government regulatory requirements
Intended Audience
• Powered Agriculture Equipment manufacturers
• Agriculture Equipment manufacturers
• Large scale to medium scale farmers
• Retailers
• Government organizations
Key Players
The leading market players in powered agriculture equipment market primarily are AGCO Corporation, Alamo Group, Claas Group, CNH Industrial NV, Deere & Company, Escorts Group, ISEKI & Company Limited, Kubota Corporation, Mahindra & Mahindra (M&M)and Same Deutz-FAHR Group S.P.A..
These companies are further aiming for more product launches and mergers & acquisitions to expand their market and stop new entrants from entering. The expected growth rate between 2016 and 2022 of the market would remain less than 5% because of factors such as: high cost of equipment, fluctuating weather conditions, altering government policies, and dynamic economic environment among others, thus, restricting the market growth.
Key Findings
• APAC is leading the market by selling a total of 0.58 million units of agricultural equipment in 2015
• Maximum sales of tractors i.e. 0.57 million units in the year 2015 was from India, followed by China
• The total units of tractors sold globally are estimated to reach 2.04 million units by the end of 2016 and 2.286 million units by 2022
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TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 SCOPE & RESEARCH METHODOLOGY
2.1 Report Scope
2.1.1 Market Definition
2.1.2 Report Coverage
2.1.2.1 Market Classification
2.1.2.1.1 Market Segmentation By Equipment
2.1.2.1.2 Market Segmentation By Geography
2.1.3 Assumptions & Limitations
2.1.4 Stakeholders
2.2 Research Parameters
2.3 Research Design
2.3.1 Secondary Research
2.3.2 Primary Research
2.3.3 Data Analyzing & Market Estimation
2.3.3.1 Bottom-Up Approach
3 MARKET DYNAMICS
3.1 Introduction
3.2 Market Drivers
3.2.1 Decreasing Arable Land Area
3.2.2 Rising Global Population
3.2.3 Easy Credit And Subsidies Availability In Asian Markets
3.2.4 Rising Demand For Advanced Agricultural Machinery
3.3 Market Restraints
3.3.1 Fluctuating Weather Conditions & Farming Calendars
3.3.2 Dynamic Economic Environment
3.3.3 Altering Government Policies
3.3.4 High Cost Of Machinery
3.4 Market Opportunities
3.4.1 Improved Credit Availability
3.4.2 Government Subsidies
4 INDUSTRY TRENDS
4.1 Value Chain Analysis
4.2 Consortiums In Agriculture Equipment Market
5 COMPETITIVE LANDSCAPE
5.1 Key Strategies & Developments In The Global Agriculture Equipment Market
5.1.1 Introduction
5.1.2 Mergers And Acquisitions
5.1.3 Partnerships, Collaborations & Joint Ventures
5.1.4 Product Launches
5.1.5 Business Expansion
5.1.6 Awards & Recognitions
5.2 Porter’s Five Forces Analysis
5.2.1 Introduction
5.2.2 Threat Of New Entrants
5.2.2.1 Capital Requirements
5.2.2.2 Product Differentiation
5.2.2.3 Government Policies
5.2.2.4 Economies Of Scale
5.2.2.5 Access To Distribution Channel
5.2.3 Bargaining Power Of Buyers
5.2.3.1 Concentration Of Buyers
5.2.3.2 Product Differentiation
5.2.3.3 Buyer’s Information About Supplier’s Product
5.2.3.4 Switching Cost
5.2.3.5 Presence Of Substitutes
5.2.4 Bargaining Power Of Suppliers
5.2.4.1 Product Differentiation
5.2.4.2 Supplier Concentration
5.2.4.3 Threat Of Forward Integration
5.2.4.4 Switching Cost
5.2.5 Threat From Substitutes
5.2.5.1 Switching Costs
5.2.5.2 Buyer’s Propensity Towards Substitute
5.2.6 Intensity Of Competitive Rivalry
5.2.6.1 Industry Concentration
5.2.6.2 Intermittent Over Capacity
5.2.6.3 Customer’s Loyalty Towards Brand
5.2.6.4 Switching Cost
5.2.6.5 Product Differentiation
5.2.6.6 Entry Barriers
6 AGRICULTURE EQUIPMENT MARKET, BY EQUIPMENTS
6.1 Introduction
6.2 Tractor
6.2.1 Regional Analysis Of Tractors Market
6.2.1.1 The Americas
6.2.1.2 Europe
6.2.1.3 Asia-Pacific
6.3 Combine/Combine Harvester
6.4 Self-Propelled Sprayer
6.5 Forage Harvester
6.6 Sugar Cane Harvester
7 GEOGRAPHICAL ANALYSIS
7.1 Introduction
7.2 The Americas
7.2.1 Market Statistics
7.2.2 North America
7.2.2.1 The U.S.
7.2.2.2 Canada
7.2.3 South America
7.2.3.1 Brazil
7.2.3.2 Rest Of South America
7.3 Europe
7.3.1 Market Statistics
7.3.2 Western Europe
7.3.2.1 Germany
7.3.2.2 The U.K.
7.3.2.3 France
7.3.2.4 Italy
7.3.2.5 Rest Of Western Europe
7.3.3 Eastern & Central Europe
7.3.3.1 Russia
7.3.3.2 Turkey
7.4 Asia-Pacific
7.4.1 Market Statistics
7.4.2 China
7.4.3 India
7.4.4 Japan
7.4.5 Australia/New Zealand
7.4.6 South Korea
7.4.7 Rest Of Asia-Pacific
7.5 Rest Of The World
7.5.1 Market Statistics
7.5.2 Middle East & North Africa
7.5.3 South Africa

8 COMPANY PROFILES
8.1 Introduction
8.2 AGCO Corporation
8.2.1 Company Overview
8.2.2 Financials
8.2.2.1 Overall Financials
8.2.2.2 Geographic Revenue Mix
8.2.2.3 Segment Revenue Mix
8.2.2.4 Financial Summary
8.2.3 Key Strategies & Developments
8.2.4 SWOT Analysis
8.3 Alamo Group
8.3.1 Company Overview
8.3.2 Financials
8.3.2.1 Overall Financials
8.3.2.2 Revenue By Divisions (Segment & Geographical Revenue Mix)
8.3.2.3 Financial Summary
8.3.3 Key Strategies & Developments
8.3.4 SWOT Analysis
8.4 Claas Group
8.4.1 Company Overview
8.4.2 Financials
8.4.2.1 Overall Financials
8.4.2.2 Geographic Revenue Mix
8.4.2.3 Financial Summary
8.4.3 Key Strategies & Developments
8.4.4 SWOT Analysis
8.5 CNH Industrial Nv
8.5.1 Company Overview
8.5.2 Financials
8.5.2.1 Overall Financials
8.5.2.2 Geographic Revenue Mix
8.5.2.3 Segment Revenue Mix
8.5.2.4 Financial Summary
8.5.3 Key Strategies & Developments
8.5.4 SWOT Analysis