The year 2018 is already in its full flow, and is fast becoming engrossing for search engine optimization (SEO). The principles of the SEO game change often. While more conventional techniques will persist to be productive, the trends mentioned in this article can considerably change the way you do SEO.
Want to stay ahead of the competition? Check out these must-haves SEO strategies in 2018:
Secure HTTPS Protocol:
In 2017, website owners changed the protocol of their websites to HTTPS from HTTP. And they will keep doing the same this year (2018).
At present, having HTTPS protocol on your site is vital. In short, websites those work on the HTTP are today marked as unsecure, and dropped in search results.
Voice Search:
For a lot of people, voice search is still a curiosity. But it is already used regularly by over 50 percent of teenagers & nearly 40 percent of adults. And these searches account for nearly a 5th of all requests.
Also, the number of voice request is growing. It is quite probable that in future your targeted audience will employ voice search, which means you should take of optimizing your website.
Media Monitoring:
It is no wonder that a lot of users make choices as per feedback & overall brand recognition on the web. Hence, the image of the website or service should be clean & attractive. Any unconstructive review can prompt an outflow of consumers, whereas positive news & feedback can help augment the conversion.
In 2018, it'll be essential to keep a close eye on the information space (mentioning the company in discussions, publications, etc.).
You can find assistance from Google Alerts or Mention services & get notices whenever the name of your company is cited in any publication.
Behavioural Aspects:
Another trend that got up to speed in 2017 & will remain significant in 2018 is the orientation towards user behaviour. This means your site should be interesting, clear and useful.
The following indicators affect search engine optimization:
Time spent on the site
Average page depth: how many pages user explored
Bounce rate: how many visitors left the page quickly
Conversion actions: adding to the shopping cart, filling in forms, etc
These engagement indicators shows to search engines which pages are engrossing and helpful to users, and which ones are not. Hence, it is essential to monitor the usability of your website and improve it.
Visual content:
Visual search is an amalgamation of technical innovations & accomplishments in user experience that can bring search to a whole new level.
These days, the web is turning out to be more & more visually oriented. Leading technology firms like Amazon and Google are already developing influential visual search engines in an endeavour to make the most of this trend.

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