HardCore Fitness has experienced a resounding success with its indestructible foam roller . Units are flying out of its warehouse and the company now has the 4th bestselling foam roller on Amazon UK. To celebrate this HardCore Fitness has decided, for a limited time only, to retail the HardCore Foam Roller at a massive 50% sale price - reducing the price from £49.95 to £24.95.

Foam rolling is a new revolutionary way of stretching the muscles before and after exercising, and it is taking the fitness world by storm. It is the most effective way to smooth out muscle fascia and prevent injury, so runners, cyclists and fitness-fans up and down the country are investing in their very own roller. Having a foam roller is like having one's own masseur or physiotherapist at a moment's notice, but without the price tag.

Results are seriously impressive, especially for athletes who like to push their bodies to the limit. Using a foam roller after a session will dramatically aid muscle recovery, increase mobility and blood circulation. HardCore Fitness wanted to create a foam roller that would not buckle or deshape, and that would last a lifetime. The rigidity of the core leads to a stronger, more intense trigger-point massage.

Director of HardCore Fitness, Michael Parker explains what makes the HardCore Foam Roller so special and why it is selling so well: ‘Our foam rollers are made from a specially developed material which makes the core - the rigidity of which is very important - firm and virtually indestructible. We only use the very best materials, so our rollers will last a lifetime.'

When asked what he makes of the runaway success of his HardCore Foam Roller he says: ‘When a product is high quality, and word spreads, it is guaranteed to sell. Couple this with the incredible results people are seeing when they start foam rolling, and I'm not at all surprised to see such encouraging results. You only have to read through the product reviews we receive on Amazon to see why they sell so well.'

The company is extremely pleased with results so far, and will shortly be adding two colour options to the standard black and yellow foam roller range.

Contact:
Sol Parker
HardCore Fitness
Unit 6, 565 Duttons Way
Shadsworth Business Park
Blackburn, Lancashire BB1 2QR United Kingdom
[email protected]
www.Hardcore-Fitness.co.uk