Menstrual cup is a hygiene product used by the female during menstruation. It is a best alternative for tampons and pads, and prevents leakage of blood onto the clothes. Menstrual cups are made of various material such as silicone, rubber, thermoplastic elastomer (TPE). The cups are worn internally near the vaginal canal where it collects the blood rather than absorbing it.
Menstruation is a part of women’s life; however, talking about it is difficult for some women. Recently with government initiatives and support, talking about menstruation is easier, and thus new products are being launched in the market. Tampon, menstrual pad, and liners are the most commonly used products, and the market players are also cutting down their prices in order to increase their sales. WHO/Asia Pacific has been working with the Member States to understand the magnitude of the problem better and to support the development of policies to tackle the inequality surrounding menstrual hygiene management (MHM).
The growth of the market is driven by factors such as the increasing popularity of menstrual cups, and infections due to sanitary pads and tampons in the Asia Pacific. Whereas, disadvantages of menstrual cups likely to have a negative impact on the growth of the market in the coming years.
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Menstrual cups are becoming more popular due to the growing preference for reusable products. The menstrual cups are inexpensive, reusable, and safe and are unlikely to leak like other products such as menstrual pads and tampons. The menstrual cup, which is made of flexible silicone, plastic, or latex and worn inside the vagina, collects blood instead of absorbing it, so it won’t get saturated. It can be worn for up to 12 hours and since it lasts for years, it’s much affordable and environmentally responsible. Social media platforms like Facebook and Instagram are promoting the adoption of menstrual cups. Therefore, the demand for menstrual cups is expected to increase during the forecast period.
The increasing use of menstrual cups as there is a shift towards using reusable products Asia Pacific is expected to drive the growing in the country create a lucrative opportunity and the presence of an established market for menstrual cups.

ASIA PACIFIC MENSTRUAL CUPS– MARKET SEGMENTATION

Asia Pacific Menstrual Cups Market - By Product Type
• Disposable
• Reusable

Asia Pacific Menstrual Cups Market - By Size
• Small
• Medium
• Large
Asia Pacific Menstrual Cups Market - By Material
• Medical Grade Silicone
• Natural Rubber
• Thermoplastic Elastomer (TPE)


Asia Pacific Menstrual Cups Market - By Distribution Channel
• Online Stores
• Pharmacies
• Retail Stores

Asia Pacific Menstrual Cups Market - By Countries
• China
• Japan
• India
• South Korea
• Australia

Companies Mentioned
• Anigan Inc.
• Diva International Inc.
• Earth Care Solution
• Lunette Menstrual Cup
• Me Luna
• Mooncup Ltd
• Procter & Gamble
• Silky Cup
• The Keeper Inc.
• YUUKI COMPANY S.R.O.
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