And of course the locations are what are really bringing the fans in. "It's great to see them coming and looking round the inside of the stadiums they’re as enthusiastic as little kids when they get to see where their fifacoin get changed before the match. Out come the fifacoin to take photos and many of them get quite emotional. That’s where the real motivation comes from," explained Hanewinkel, who won the German Prevention Award in 2004.

"And then inevitably buy fifa ultimate team players from the club walks past a player or a physio, someone whom the fans know, and that motivates them even more. In Schalke, Martin Max even gave a short fifacoin you can’t get better than that." The programmes are based on two components: education and activity. For the former, the emphasis is on diet. "For example, we explain that beer is full of calories and show what a healthy diet is made up of. The second point is fifacoin, which we gradually increase over the 12 fifa coins fifa 19. "At the beginning there is more education and less activity in the programme, and then the activity units get a little bigger, the fitter the participants get.