Market Synopsis of Fitness App Market
Market Scenario
Time has become very important factor in today’s life. People decide in advance that what he’ll be doing tomorrow which results less concentration on the physical health. As the adoption rate of the smartphones and tablets have been increasing, fitness apps are coming in picture in order to keep the population healthy. Global fitness app market is expected that high consumption rate of smartphones and tablets will lead heavy increase in the market size of fitness app.

Market Segmentation
• Segmentation by Deployment: Android, iOS & Windows.
• Segmentation by Platform: Smartphones, Tablets, and Wearable devices among others.
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Study Objective of Fitness App Market
• To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Global Fitness App Market
• To provide insights about factors affecting the market growth
• To analyze the Fitness App market based on various factors- value chain analysis, porter’s five force analysis etc.
• To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW)
• To provide country level analysis of the market with respect to the current market size and future prospective
• To provide country level analysis of the market for segment by deployment, by platform and sub-segments
• To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market
• To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Global Fitness App Market
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Key players
The key players in the market of App development are-
• Motorola Mobility LLC (U.S.),
• Grandapps (U.S.),
• Fitbit (U.S.),
• MyFitnessPal Inc. (U.S.),
• Azumio (U.S.),
• Under Armour (U.S.),
• ASICS (Japan),
• Appster (Australia),
• WillowTree, Inc. (U.S.),
• Dom and Tom Tom (U.S.) among others.

Industry News
• In February 2016, ASICS announced that company has acquired Boston-based health app company FitnessKeeper.
• In the year 2015, Under Armour announced the acquisition of MyFitnessPal.
Regional Analysis
North America is dominating the market of Fitness App due to the awareness of the people towards the health. High consumption rate of smartphone and support of two developed countries is pushing the market of fitness app to grow. Europe stands as second biggest market in terms of revenue generation in the year 2015. Asia-Pacific is one of the biggest manufacturers of smartphones and tablets in the market of fitness app. Countries like China and India are under developing phase and also heavy demand generator for the smartphones and tablets. As the awareness of the people towards health are increasing, demand for fitness app market is expected to rise sharply.
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