Global Mobile Analytics Market, By Type (Mobile Advertisement & Advertisement Analytics, In-App Behavioral Analytics), By Organization Size (Small & Medium Enterprises), By Vertical (Media & Entertainment, Retail and Ecommerce) - Forecast 2023

Market Scenario:
IBM a prominent player in mobile analytics market. The company has designed a cloud platform as a service known as blue mix to get detail analysis of app performance, monitor application performance from tablet or any other mobile device without any queries or technical issues.
The regional analysis of mobile analytics market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America region is expected to be largest revenue generator in mobile analytics market. Asia-Pacific region is expected to be fastest growing region in mobile analytics market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile analytics popularity among enterprises.
The key trends in Mobile Analytics Market include location based analytics, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based analytics is a direct analytics technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based analytics is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.
Mobile analytics market is segmented on the basis of type, organization size and vertical. Mobile analytics market consists of location based Analytics. In location based Analytics, location-enabled activities are often directly associated to consumer related behavior. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.
The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.
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KeyPlayers:
The prominent players in the mobile analytics market are – Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.

Segments:
Mobile Analytics market for segment on the basis of User-type, Solution and Vertical

Mobile Analytics Market by Type:
Mobile Advertisement & Advertisement Analytics

• Campaign Analytics
• Ad Attribution Analysis
• Conversion Funnel Analysis

In-App Behavioral Analytics

• Touch Heatmaps
• Event Tracking
• User Profiling And Demographics

Application Performance Analytics

• Cross Platform Analysis
• Mobile A/B Testing
• Others

Mobile Analytics Market by Organization Size:

• Small & Medium Enterprises
• Large Enterprise

Mobile Analytics Market by Vertical:

• Retail And E-Commerce
• Media & Entertainment
• Travel & Logistics
• Healthcare
• Government
• BFSI
• Automotive
• IT & Telecom
• Others

Intended Audience

• Investors and consultants
• System Integrators
• Government Organizations
• Research/Consultancy firms
• Technology solution providers
• IT Solution Providers

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