A huge number of health benefits related to probiotic goods, is one of the main factors increasing the demand for probiotics based products.

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Probiotics are live microorganisms which when administered in suitable amounts confer an advantageous health benefit to the consumer. Probiotics are majorly used in fermented dairy products. Nowadays, a wide range of dairy beverages that contain probiotic bacteria are available for consumption in the market including, acidophilus milk, sweet acidophilus milk, acidophilus buttermilk, nu-Trish A⁄B, bifidus milk, yakult, gaio, proviva, procult drink, actimel, and others.

The global probiotics market can be segmented on the basis of ingredient, function, application and end use. On the basis of ingredients, the global probiotics market can be categorized into bacteria and yeast. The bacteria segment can be further divided into lactobacilli and bifidobacteria. On the basis of function, the probiotics market can be segmented into regular, therapy and prevention of use. Based on the application, the market can be segmented into food and beverage, dietary supplements, and animal feed. The food and beverage segment can be further categorized as dairy, bakery and confectionery, meat, cereals, non-dairy beverages, and dry food products. By end-use, the global probiotics market can be categorized into animal and human probiotics.

Extended application areas of probiotics in agriculture and disease control and treatments, huge investments fueled innovations in probiotic products and process technology, and promising health benefits of functional foods containing probiotic ingredients are some of the factors driving the global probiotics market.

Probiotics have a beneficial effect on health, including the alleviation and prevention, symptoms of antibiotic associated diarrhea and traveler’s diarrhea, protection against intestinal infections, lactose intolerance, irritable bowel syndrome and inflammatory bowel disease. Probiotics can beneficially improve the intestinal microbial balance in animals. Commercial probiotics for animal use improve animal performance by increasing daily feed efficiency and daily gain in feedlot cattle, increase milk production in dairy cows, and improve the health and performance of young calves and in improving growth performance of chickens. Probiotics provide the animal with an additional source of nutrients and digestive enzymes.

Asia-Pacific dominates the global probiotic market due to the growth and various research developments going on in Japan, along with the incentives given from India and China. Moreover, rising consciousness among the users regarding health benefits from the probiotic yoghurts is helping in expansion of the probiotic market in North America and Europe. Yogurt is known for its nutritional value and health benefits. The global probiotics market in North America is also growing rapidly due to the increasing demand for probiotics amongst the U.S. population.

However, the probiotics market is still at a nascent stage, with lack of clarity on usage patterns among consumers and lack of awareness about probiotic products in developing economies. These factors are expected to play a critical role in the global probiotics market development in near future.

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The major competitors in the global probiotics market include Yakult Honsha Co., Ltd, Nestlé, Danone, Arla Foods, Sønderhøj, DuPont, BioGaia, General Mills Inc., Probi, Magellan Minerals Ltd, Mother Dairy, and Lifeway Foods, Inc. Some of the other competitors are Institut Rosell-Lallemand Inc, Koninklijke DSM N.V., Nebraska Cultures, Inc, ConAgra Foods, Inc, and Chr. Hansen A/S.

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