The Europe pre-harvest market was estimated to be worth around USD 12.74 billion in 2016 and is expected to reach USD 16.86 billion by 2021, growing at the CAGR of 5.77% from 2016 to 2021. Farm operations are timely performed and the quality of agricultural commodities produced by the use of machinery is better. Further, the workload is reduced and also it brings about a change in the characteristics of agricultural practices.

The tillage and planting equipment are the major segments capturing nearly 60% of the total market share. The production of self-propelled equipment has shown incredible growth in the last two decades because of its increased use by the farmers, facilitated by simplicity in the application.

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The Europe Pre-Harvest Market is driven by the linked advantages such as enhanced farm yield and lessening in labour requirement. Other factors propelling the demand of the industry include increased consumption of food due to the population growth, augmented farm mechanization level and rising income of middle class farmers in developing nations (which will lead to rise in exports). Additionally, several government initiatives and subsidiaries provided by them, especially in developing economies are projected to augment Europe pre-harvest market throughout the forecast period. But still, the lack of awareness and hefty cost of farm equipment, are the major challenges in the growth of the market. Primary restraining factors for agricultural equipment market are the small and fragmented land holdings in various parts of the Europe.

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The Europe pre-harvest equipment market industry is highly consolidated with few companies manufacturing most of the products, and rest of the market share is divided into small companies. Deere & Company (U.S.), CNH Global (The Netherlands), and AGCO Corp (U.S.). are the market leaders with a combined share of about 60%. The other players include Mahindra & Mahindra Ltd (India), Valmont Industries Inc.(U.S.), Iseki & Company Ltd(Japan), etc. Deere & Company is the market leader with 38% in 2012. In order to expand its product lines, John Deere has introduced various equipment. The company also adopted expansion and investments as its strategies for expanding its market globally. It invested around USD 58 million in its John Deere Seeding manufacturing plant in Moline to enhance its operations.

Market Segmentation

1)Introduction

2)Primary Tillage Equipment
• Moldboard Plough
• Disc Plough
• Chisel Plough
• Rotary Ploughs

3)Secondary Tillage Equipment
• Harrows
• Disc Harrow
• Off-Set Disc Harrow
• Cultivators
• Rollers & Pulverizers
• Planting Equipment
• Seed Drills
• Planters
• Transplanters
• Airseeders

4)Irrigation Equipment
• Pumps
• Filters
• Pipes
• Valves
• Emmiters
•
5)Plant Protection Equipment
• Hand Operated Sprayers
• Motorized Sprayers
• Boom Sprayers
• Airblast Sprayers
• Granular Applicators
• Aerial Applicators

6)Other Equipment

7) Y-o-Y Growth Analysis, By Type

8)Market Attractiveness Analysis, By Type

9)Market Share Analysis, By Type

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