Market Overview

Digestive health products are becoming increasingly important as product developers continue to incorporate functional attributes to address consumer needs related to gastrointestinal (GI) health. These products have gained recognition in recent years with the growing popularity as consumers are increasingly becoming mindful of their overall health. As a result, the market for digestive health products is proliferating rapidly on the global platform.

Considering the spurting growth, the market perceives currently, Market Research Future (MRFR), in its recently published study report asserts that the global digestive health products market will garner exponential accruals by 2022, growing at a phenomenal CAGR from 2016 to 2022. The growing prevalence of digestive disorders including mal-absorption decreased food intake, and bacterial overgrowth among others is a major driving force behind the growth of the market.

Additional factors supporting the growth of the market include the raising awareness towards health and the shift of food preferences & choice of healthy lifestyle amongst the increasing population. The increasing demand for intestinal health products such as probiotic, kimchi, and etc. alongside the implementation of healthier lifestyles by consumers is providing impetus to the growth of the market.

In line with the increasing trend of inclination towards these health products, more collaboration opportunities between seemingly disconnected or independent categories are expected to emerge, for example, foods & gadgets, apparel & beverages, food keepers, and formula. Also, there will be more opportunities to cross-sell and cross-promote linked by a common goal to help consumers achieve total wellness.

New experiences as part of food & beverage consumption remain important. And, arousing consumer curiosity by including an element of surprise is a way to activate this trend. Consumers are placing more value on the authenticity of these experiences instead of generic products while paying more attention to higher quality, unique, and differentiated offerings.

Competitive Analysis:

Highly competitive, the digestive health products market appears to be fragmented owing to the presence of several large and small-scale players churning the competition. These players incorporate strategic initiatives such as collaboration, acquisition, partnership, expansion, and product/ technology launch in order to gain a competitive advantage and to maintain their positions in this market.

Product innovation, pricing, added health benefits, product differentiation, and category extension are the parameters these key players compete based on. Manufacturers and distributors of these digestive health products are prohibited from marketing products that are adulterated or misbranded. In other words, these firms are responsible for evaluating the safety and labeling of their products before marketing, ensuring that they meet all the requirements of regulators such as FDA and DSHEA.

Major Players:

Key players leading the global digestive health products market include Danone S.A. (France), Danisco A/S (Denmark), Nestle S.A. (Switzerland), Arla Foods Inc. (Denmark), Yakult Honsha Co. Ltd. (Japan), BioGaia AB (Sweden), Chr. Hansen holding (Denmark), Lallemand (Canada), Cargill Incorporated (U.S.), and Abbott Laboratories (U.S.)

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Market Segmentation

For enhanced understanding, the report has been segmented into five key dynamics.

By Product-Type : Probiotics, Prebiotics, Multi-Vitamins, Lactase Nutritional Supplements, and Digestive Nutritional Supplements among others.

By Delivery Format: Capsules, Tablets, Chewable, Drops, Caplets, Sticks, Liquids, Soft Gels, Suppositories, and Gels among others.

By Specialty Diet : Natural, Vegetarian, Gluten-Free, Dairy-Free, and High-Fibre among others.

By Application : Functional Foods, Functional Beverages, Breakfast Cereals, Supplements, and Pharmaceuticals among others.

By Regions: Asia Pacific, North America, Europe, and the Rest-of-the-World.

Regional Analysis:

The North American region heading with the increasing demand for digestive supplements for healthy gut processing dominates the global digestive health products market. The market is expected to grow, registering a substantial CAGR creating a large revenue pocket by the end of the forecast period.

Consumers in this region are ever more mindful of their overall health, evolving from just physical to total body, mind and emotional wellbeing. As a result, lifestyle-based products positioning takes high as compared to demographics positioning such as age and gender.

The digestive health products market in the European region accounts for the second-largest market globally. Resurging economy and the presence of health-conscious populace is the primary factor driving the growth of the regional market. The availability of mainstream digestive health supplements in consumer stores is a major driving force acting as a tailwind driving the growing consumption and demand for digestive health products in this region.

The Asia Pacific digestive health products market is rapidly emerging as a promising market, globally. Factors driving the growth of the regional market include increasing demand for digestive supplements and the presence of rapidly emerging countries such as India and China which are aggressors in digestive health products.

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