To get this goal it is very important to know the customer’s needs and the current market trends. It is this niche that is filled by Unboxed Consulting, a market research agency – actually a Uhnwi Market Research Agency.

There are some agencies who do Focus Groups And Interviews In Middle East which is aimed at common consumer’s behavioral patterns. These investigations can help you to examine the consumer’s requirements and adopt required changes in the services and products and thereby enhance their profits. However for HNWI research is different
The Requirements for Research Agencies

Arabic Focus Groups are a good tool used by market research agencies and have a significant role to play in getting better strategies for your business. Different types of strategies are accepted by these agencies to get better their sales and thereby income. New businesses or companies want a complete market research to know the business situation of the launched services and product by them. They are often conducted in a Focus Group Facility In Middle East – even for HNWI research.
Through in depth interviews as a market research tool it turns into easy to know consumer’s consumption patterns – even among HNWIs. Unboxed Consulting is a Esomar Affiliated Agency that assists the businesses to know the customer’s demands thus furnishing required information about the product’s demand – be it hospitality or even luxury brands like automobiles and fashion.
They adopt a methodical approach to gauge the trend in existing market conditions. They perform a detailed analysis about the approach of customers towards a new luxury service or product. Some important strategies such as data collection, polling and many more are utilized by these agencies to correct related information regarding the products and their requirement. It assists the companies to take all the necessary decisions to get better revenue and sales.
Effective strategies related to market research such as Focus groups,
Ethnography and CAPI interviews are done throughout the Middle East region by choosing a target viewer to answer some questions pertaining to the company’s products. Through such type of surveys or market research, companies know the requirements of the potential customers. Such type of researches can assist business to climb to new heights.

Usually, proper market research comprises two types of researches generally the primary and secondary market research. The main i.e. primary research is somewhat costly and contains a careful survey done via emails, telephones (CATI), online surveys and many more. Surveys through telephone are also somewhat costly but it offers easier reach to remote audiences in Middle East and Africa.

Interviews with UHNWI individuals for luxury brands are capable of obtaining a holistic view of the market condition. It is a costly type of survey but assists a lot to get its purpose. The consultants of market research are experts who make use of valuable research tools which will help businesses or companies to compete with existing opponents and set up their business. In short, if you are new in market or want to boost your sale, you should hire an expert or company to do complete market research.


Unboxed Consulting is an Independent research agency based in UAE and KSA, Levant and Africa and is an ESOMAR affiliated consulting house that Quantitative, B2B, SME and corporate research – in the sectors of healthcare, hospitality, telecom and finance, High networth individuals (HNWIs) are their forte. They have FGD venues that are Focusvision equipped (in UAE and Saudi Arabia). Its founder Dipen Mehta has been working in the Middle East and North Africa region with various FMCG , Telecom, hospitality and finance brands for two decades. Their footprint spreads over Middle East, GCC, Levant, Africa and India