Stock footage has seen a meteoric rise in popularity in the past 10 years. The motives for this are quite a few and varied, for instance the explosion in web video, advancements in camera technologies and an increase in stock video publishers. As with anything that enjoys a sudden rise in popularity, there are going to be skeptics and critics waiting in the wings to focus on the negatives. This has offered rise to a number of myths and misconceptions in regards to the business - lets have a look at just many of the most common misunderstandings.

It's Highly-priced

This can be one in the much more popular misconceptions in relation to b-roll, and this can be not totally unjust. In the early days, stock footage was essentially pretty expensive because of the high cost of camera gear and distribution - having said that with technology advancements and greater world-wide-web speeds (at a decrease price) the price of stock footage has dropped significantly. This is needless to say brilliant for the consumer, but not so brilliant for the videographers shooting and promoting it. You can find now even websites that provide completely no cost stock footage; it just goes to show you do not often get what you pay for, you could get much more!

It really is Low Quality

This couldn't be further in the truth. The stock footage industry is amongst the most competitive online industries, and this has forced producers to enhance standards across the board. This coupled with the fact that camera technology has enhanced considerably, means that it is actually now a lot easier than ever to receive broadcast excellent video clips, at times at a fraction of your price of shooting it oneself.

Clients Hate It

I usually hear from other filmmakers "we can not use stock footage, mainly because if our client identified out they'd kill us!" Unless the client has paid for any custom and distinctive film service, then nine instances out of ten they may be not going to become worried about a few stock clips appearing in their video. With our production corporation, our clientele frequently expect us to include things like some form of stock media, irrespective of whether it really is within the form of footage, pictures, music, what ever. The truth is that stock footage can actually enhance the all round production worth of the video, which can only be a good issue. It also saves you a heap of time, but do not inform your client that!

It really is Cheesy

Okay, I admit it, there are some pretty damn cheesy stock video clips around, but don't let your experience of a handful of clips tarnish your general opinion of an entire industry. Most cheesy clips contain are a result of poor directing, and poor acting. You will find some actually high high-quality clips out there that convey messages efficiently and are not cheesy; you simply have to do some digging in the ideal locations.

I May possibly Get Sued!

This can be a frequent 1 that arises from a misunderstanding of stock footage licensing. You will find a variety of licenses out there that all serve various purposes; some websites even set their own licensing terms for their publishers. Around the complete, stock footage distributors are extremely good at displaying the license terms around the clip download pages, or in their terms and circumstances. Bear in mind to acquire actor release types for any clips involving folks.

This rounds off our quick list of myths surrounding the stock video business. It is uncomplicated to see how a few of these misconceptions have arisen, but hopefully this short article has gone some way into removing a number of these misconceptions.