In early 2008, I started a real estate investing business. In the process of setting up the legal entity, I wanted to choose a company name that reflected what type of business it was, and yet also be something that was personally meaningful and applicable to me. Ideally, I wanted a name that would be somewhat of a mission statement and daily reminder of why I was in business, how I should conduct business, and the type of person I should be.
Because it was a real estate business, the word 'properties' was a logical choice; but why the acronym L.F.G.? This simple acronym reflects not only my priorities in life and business, but it also reveals the necessary elements to be successful in anything in life. Perhaps more importantly, the acronym itself should suggest and define what 'real' success is in life.
It is simple in theory, but extremely difficult to put into practice these priorities and actions on a daily basis. And yet, putting God first in our lives, making time for family, and then giving of our time and resources to bless the lives of others is - and always has been - the secret for success in life. It is these priorities that are absolutely necessary to achieve success financially, academically, mentally, athletically, socially, spiritually, or in any other pursuit in life.
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