Location analytics is used by the retail sector to know the historical spending habits from different geographical locations in order to increase their sales and productivity. It is also used by the government to detect as well as prevent disaster.

The usage of spatial data, increasing usage of various analytics tool and increasing need for customer satisfaction are the factors contributing to the growth of the overall markets. Whereas, issues relating to security is hampering the growth of the market.

Various manufacturers are investing to find solutions, for instance, Esri Maps for IBM Cognos deliver maps and geographic information to the environment.

According to Market Research Future, market has been segmented into component, software, deployment, end-users and region.

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Out of these end-users, retail segment accounted for the largest market share majorly due to increasing number of internet users, increasing consumer preference for smartphone and high growth in the number of tech savvy consumers.

Out of these software, geocoding accounted for the largest market share majorly due to increasing number of educational institutes, hotels among others is helping location analytics to make proper decisions.

The key players in the global location analytics market include TIBCO Software Inc. (U.S.), ESRI (U.S.), Pitney Bowes (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute Inc. (U.S.), Galigeo (France), Cisco Systems, Inc. (U.S.), Alteryx, Inc. (U.S.), IBM Corporation (U.S.), Microsoft Corporation (U.S.) among others.

By Region, MRFR analysis shows that, North-America accounted for the largest market share because of the technological advancements, growing number of application developers and rapid digital transformation.

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