Market Dynamics

Developing trends in the industry in terms of time related to learning while entertainment and the introduction of new technology are key factors likely to fuel the growth of the global edutainment market. In addition, many leading players are developing different online gaming that is more appealing and interesting for children and younger generations, and growing investments by key players to improve consumer experience and broaden their product range are other factors that are expected to propel the growth of the global edutainment market.

In addition, technological advancements like virtual reality technology and the availability of enhanced versions in the field of education are expected to augment the growth of the global edutainment industry. In addition, the growing adoption of advanced technologies such as attractive digital surface and 3-D animation to build modern advanced gaming technology to provide enhanced gaming experience are additional factors likely to fuel the growth of the global edutainment industry. The growing use of video streaming, mobile apps, and social media is anticipated to augment target market growth.

Futhermore, increasing merger and collaboration activities between various advanced technology providers and the development of edutainment centers, like artificial intelligence, mixed reality, and the Internet of Things, are expected to augment the growth of the global edutainment industry.

However, a lack of knowledge on edutainment, particularly in developing countries, is expected to hinder the growth of the global edutainment market to some extent.

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Market Segmentation

The global edutainment market has been segmented into service type, revenue source, and end-user.

Based on service type, the global edutainment market has been segmented into non-interactive/spectator service and interactive/participatory service. Non-Interactive/Spectator Service is a small segment within this market. Non-interactive edutainment is typically restricted to niche topics with low demand. Rather than serving as an in-depth educational tool for these topics, non-interactive edutainment acts as an additional study guide. Interactive/Participatory Service is the larger segment within this market. Interactive education is preferred because of its improved educational properties, broader knowledge base, and secondary quality of improving social skills, particularly for individuals in their training years.

Based on revenue source, the global edutainment market has been segmented into advertising, ticket fees, and partnership. Advertising is the largest segment serving as the principal revenue source for most edutainment services. Ticket fees are charged by some dedicated edutainment apps and resources that intend to focus on the source matter without regard for the concessions that must be undertaken for an advertising-based revenue model. Realizing the advantages of edutainment, many colleges, universities, and other educational institutions are partnering with edutainment companies. This ensures an excellent hybridization where the edutainment company receives official recognition due to its tie-ups. Simultaneously, the educational institutions are provided with an excellent tool to improve their knowledge-based capabilities.

Based on the revenue source, the global edutainment market has been segmented into individuals, schools, and universities. Individuals make a major contribution to the edutainment video game industry as video games are purchased individually. Schools are constantly partnering with edutainment companies to provide useful tools and apps for their students to learn.

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