It might be rapid short-term profit, but any new person wouldn't be expecting this kind of game to be in the store leading to just F2P or just 1/2 month subscription. Then you may need to deal with the negative reviews that are very likely to come out of them since RS is a really slow build up to end-game content when compared with the normal action-packed or quick gratification of their other games on the stage. Would being on steam give enough money to be worth it? We aren't just discussing the cut, we are discussing the money spent making RuneScape meet the prerequisites steam has.
I really don't know what they are but they are at least going to include writing a launcher that may work through steam. Steam also distributes updates for games on the platform so again you need to get a way to get the upgrade. Not impossible tasks although not 5 ones. And you have to ask, what could it do? Sure being in steam might increase visibility of RuneScape, but does it require it? Runescape's problem is not that people have not heard of RuneScape - it's that people don't wish to play it.
The issue is getting them to perform, would that be helped by being on things like steam? Maybe, but it is not sure. I might be talking out of my bum, but steam has matches using their own launchers. The RuneScape customer has its own launcher, only without a user interface that is fancy. They would only have to have the wrapper on steam/epic, and that would only have to be updated when there are significant client updates where you have to redownload it in the website (which does not happen often, right?). Not sure how they would handle revenue sharing. All RuneScape purchases are currently done not and through a weblink in RuneScape game, but they might likely mplement a steam store.
Yep lots of steam games have their own launchers however from what I've seen upgrades are still handled by them via steam rather than via the launcher. Which means every week they'd be pushing updates through steam as well as via Apple, android and the current desktop client.
Valve and ohh would like you to add steam wallet as an option even in link shops. And any in RuneScape game purchases need to be locked so that a player accessing through steam can pay via steam. Basically, they need their cash, you can't blame them but it is full of negatives from the perspective of jagex. In addition you have the update procedure in general, I don't know what kind of lead time steam need with updates being pushed and if that would work with how frequently RS is updated. Many, many mmos possess their very own launcher, and the launcher is only updated by steam upgrades. Steam keeps up the launcher to date, the launcher stains RuneScape, completely out of steam.
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