The PVB Films & Sheets Market Growth and Forecast:
The predominant application of polyvinyl butyral (PVB) resin is thin films and sheets, which found usage in the automotive and building & construction industries. PVB films & sheets are widely used in automotive applications as an interlayer in the windshield. They also found applications in luxury cars to make side and roof glass to increase safety and to reduce noise and light transfer. Furthermore, in the building and construction industry, these films & sheets are used for window covering with the purpose to promote energy saving and to reduce noise. PVB resin also finds some usage in solar panel encapsulants but its relatively a small market at a present scenario.
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The global PVB films & sheets market is projected to grow at an impressive CAGR of 4.8% during the period of 2018 to 2023. This represents an attractive growth opportunity in the entire ecosystem of the market. Healthy growth automotive and construction industries, especially in the emerging economies; increasing demand for energy-saving buildings, growing disposable income of consumers in developing countries, and increased concern towards global warming are flourishing the growth of the PVB films & sheets market.
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PVB Films & Sheets Market: by End-Use Industry

Based on the end-use industry, the PVB films & sheets market is segmented as Automotive, Building & Construction, Solar Energy, and Others. The automotive segment holds more than half of the share of the total PVB films & sheets market. An extensive usage of PVB films & sheets in the automotive industry to increase safety and to reduce noise and light transfer is primarily driving the demand for PVB resins in the automotive industry. Additionally, increasing automobile production is likely to boost the demand for PVB films and sheets in the coming years. It is estimated that approximately 608.5 million units of automobiles (passenger cars, LCVs, and MHCVs) are likely to be produced worldwide during the next five years (2018-2023).

The building & construction segment holds around a two-fourths share of the global PVB films & sheets market, majorly driven by Europe. In Europe and the Middle East, PVB films and sheets are majorly used in architectural applications for window covering with the purpose to promote energy saving and reduce noise. It is expected that Europe and the Middle East will act as the growth engines of the segment’s market in the coming five years.


PVB Films & Sheets Market: by Region

Based on the regions, Asia-Pacific is expected to remain the largest PVB films & sheets market during the forecast period of 2018 to 2023. The region is also likely to experience a healthy growth during the same period. Rapidly expanding automotive and construction industries in the developing economies of the region, such as China and India, is the major driving factor behind the dominance of the Asia-Pacific region in the PVB films & sheets market. Out of the total vehicles produced worldwide during 2018-2023, approximately 54.2% will be produced in Asia-Pacific only, mainly in China, Japan, South Korea, India, and Thailand.

Europe and North America are also likely to generate sizeable growth opportunities during the forecast period. Both regions also produce a large number of vehicles as well as a huge investment in the building & construction industry. Furthermore, there is a high focus on the development of energy-saving constructions with the purpose to save energy and to reduce noise. These trends are likely to assure the sustainable growth of PVB films & sheets in these regions in the coming years.

PVB Resin Market: Key Players and Major Strategies

The supply chain of this market comprises of PVB resin manufacturers, PVB films & sheets manufacturers, distributors, and end users. The key manufacturers of PVB resins are Eastman Chemical Company, Kuraray Co., Ltd., Sekisui Chemical Co., Ltd., Huakai Plastic (Chongqing) Co., Ltd., and Zhejiang Decent Plastic Co., Ltd. Capacity expansion, backward integration, and formation of strategic alliances are the key strategies adopted by the major players to gain a competitive edge in the market.

Most of the major PVB resin manufacturers are also forward integrated and manufacturing PVB sheets & films to serve a large number of customers located across the world Eastmen Chemical, Kuraray, and Sekisui are the major player capturing more than 55% of the total PVB resin capacity. There are a large number of Chinese players actively producing PVB resins as well as PVB sheets & films to serve the local market.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

Market structure: Overview, industry life cycle analysis, supply chain analysis
Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
Market trend and forecast analysis
Market segment trend and forecast
Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
Attractive market segments and associated growth opportunities
Emerging trends
Strategic growth opportunities for the existing and new players
Key success factors


The global PVB films & sheets market is segmented into the following categories.

Global PVB Films & Sheets Market, by End-Use Industry

• Automotive (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Construction (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Solar Energy (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
Global PVB Films & Sheets Market, By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Italy, Spain, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, Korea, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

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Category : Advanced Material
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Stratview Research is a global market intelligence firm providing wide range of services including syndicated market reports, custom research and sourcing intelligence across industries, such as Advanced Materials, Aerospace & Defense, Automotive & Mass Transportation, Consumer Goods, Construction & Equipment, Electronics and Semiconductors, Energy & Utility, Healthcare & Life Sciences, and Oil & Gas.

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