Salinas, CA, November 24, 2020 - Interviewing a creative entrepreneur from East Salinas and a top basketball recruit from Stanford University who refuses to be distracted by social media, Gil Basketball Academy offers new “Ganas — Leading from the Heart” podcasts for December.
Designed to inspire today’s youth through unique views and perspectives on life, “Ganas” (which translates to “desire”) is recorded live from the family garage of Jose Gil and Eva Silva, co-founders of the academy that promotes the sport of basketball in East Salinas through camps, clinics, individual sessions and elite travel teams. But more than that, GBA builds confidence and character in a membership that exceeds 450 local kids ages 4 to 17.
The “Ganas” podcast officially launched on Sept. 14, with past episodes available on Apple, or through the GBA website at www.gilbasketballacademy.com.
On Dec. 14, Episode 9 features East Salinas native Julio Gil, who turned his natural creativity and drive into Central Coast Sign and Design, based in Salinas. The 1993 Alisal High graduate is a model of entrepreneurship for those who call 93905 home.
On Dec. 28, the “Ganas” team will interview top Stanford basketball prospect and academic honoree Keenan Fitzmorris, who avoids social media altogether to create superior focus.
The idea for a podcast grew from Gil’s growing frustration in not being able to completely connect with and inspire his GBA kids during the pandemic.
“You have to think outside the box,” said the longtime coach and athletic director at Alisal High School. “I was used to having hundreds of kids together at one time, and now I have to figure out new ways to have an impact.”
While the couple have little experience in media (and none in podcasting), they invested in the technology needed to turn the family garage into a functioning studio.
“Ganas” podcasts (including video with guests appearing via Zoom) span 30 to 45 minutes, and include topics such as sports, health, fitness, leadership, community and more.
Marci Bracco Cain
The Buzz PR LLC