Thousands of companies spend money on advertising and don't achieve the end results they are hoping to achieve. Google is regularly modifying their ranking algorithms and a small change can cause companies to loose their traffic volumes within only hours. Google has also modified its advertising platform, empowering their users.

One of the top trends discussed with Storm Brain, an Adwords Management Company in the United States, is performance max campaigns. Every Adwords campaign has the same targeting options that you define. You can choose a list of keywords you bid on or set of placements you want your adverts to appear on. This is easy for experienced Adwords advertisers, not difficult for the inexperienced, such as small business owners.

Google is now offering an automated advertising experience where it takes care of everything for the advertisers. Smart campaigns takes care of targeting and optimization on behalf of the company. In 2021, Google introduced Performance Max, which allows new campaigns without much human impact. The aim is to simplify the optimization process with real-time optimization.

Blake J. Nolan, the President at Storm Brain, said “The second trend we expect this year is new local campaign formats in Adwords. Local campaigns are top options for local businesses that need to drive customers to their stores. Google has introduced three methods to promote businesses on Google Maps in the past twelve months, the most popular is the navigation app for smart phone users. This feature shows stores in auto-suggest results when users search for businesses int heir location.”

The third trend that Storm Brain discussed with the target ROAS bidding for discovery ads and video action campaigns. Google provides different bidding strategies for different advert formats. The useful strategy is Target ROAS, which enables advertisers to bid based on predicted average conversion value rather than predicated conversion rate. It has been available for most campaign types and Google recently announced that it will also be introduced to video action and discover ad campaigns moving forward.

In addition to this, Google has recently introduced product feeds to Video Action campaigns to promote e-commerce businesses in 2023.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit https://www.stormbrain.com