A week ago Instagram, which is owned by Facebook, announced that it was building its advertising platform. Instagram has over 300 mil users. Facebook has reached over 1 . 44 billion dollars users. Facebook and, now Instagram, are constantly trying to improve the user experience and make enhancements to have their customers, essentially, never want to leave the social media worlds these people help create.

With the ever-increasing push for high quality content material coupled with great imagery and videos, this is an opportunity for non-profits. We know that a picture is worth a thousand words and what has been rolled out now can be a game-changer for nonprofits that use Instagram.

Previously, when individuals on Instagram saw something that had been of interest to them, for example , a product or service they enjoyed (because of a great visual), they would take a screen photo of it. This was the best they could do and then hopefully make sure to research it or buy it later.

Instagram is currently adding the following buttons to posts: "Shop Now", "Install Now", "Learn More" and "Sign Up". If you take a peek at the pictures of what the sponsored ads will look like, you can see the actual buttons are non-intrusive and the look is seamless. This really is meant to not impact the user experience.

Let's say that one of the non-profit followers on Instagram sees a great picture associated with your mission and there is a "Learn More" button, they'll be then taken to your site. If you're really good at fundraising, you can send them to your donate page, which has even more cause now to be thoroughly engaging.

Perhaps you're looking to get more people involved in your team event to help raise awareness with regard to cancer or some other disease. Imagine the possibilities now that Instagram allows you to seamlessly add a "Sign Up" button, which includes a great image above it! What if you're doing a fundraiser and you have great visuals you post on Instagram because sponsored ads during the course of your campaign? You can tell a significant compelling story, raise more money and even gain more fans if you plan and market it well.

Social Media Sponsorship Opportunities

Instagram has benefited from being part of Facebook. We know which Facebook has pushed non-profits away from organic reach in order to sponsored reach. The free ride is over and Myspace, Instagram, Twitter and other social media platforms need to make a profit, and they'll do it through sponsored advertising.

As of this writing, I do not really know what the rate will be for organizations that want to attract ads within the Instagram platform. However , you can bet it won't be expensive. Facebook already has two million companies, nonprofits and others boosting their posts through paid sponsorship for as little as $5 USD. Facebook has built solid focusing on and analytics functionality. non-profits who are paying to boost their own posts or pages are easily able to target their viewers based on keywords, age, gender, etc . They are then in a position to see performance and know the posts that resonate much better with their constituents, so they can enhance their messaging. Instagram may have the same type of targeting and analytic tools making marketing much more effective.

Stay tuned to this space for more on the within digital marketing and social media that are making it much more cost effective as well as easier for non-profits to spend their precious dollars.

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