The global household care market is further expected to grow at a CAGR of 1.5% between 2020 and 2025 to attain a value of USD 127.63 billion by 2025.

The global household care market is significantly dependent on the global laundry detergent market. The healthy growth witnessed by the global laundry detergent market is aiding the growth of the global household care market. The household care market is being driven by the Asia Pacific market since it is one of the leading household care markets, accounting nearly half of the global laundry detergent industry. The household care market in the Asia Pacific is heavily influenced by India due to the rising penetration and demand for laundry wash products. Developing nations such as India and China are expected to be major markets in the household care industry in the coming years. Both countries are the leading consumers of household car products. The market in the two countries is being driven by the growing penetration of laundry detergents within the Asia Pacific region.

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The global household care market is witnessing a rising demand for eco-friendly products. In order to meet the growing consumer demand, Procter & Gamble Company (NYSE: PG), a leading player in the market, launched Home Made Simple™, a new plant-based product line in 2018. The brand caters to the needs of the consumers by producing a wide range of care products like multi-purpose cleaners, laundry detergents, and fabric softeners. Another key player in the market, Clorox (NYSE: CLX), introduced Clorox® Disinfecting Bio Stain & Odour Remover in 2018. It helps in cleaning, disinfecting, and deodorizing surfaces and is effective in getting rid of bio-stains, including blood and urine.

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Market Analysis by Products:

Laundry Detergents
Laundry Additives
Dishwashing
Hard Surface Cleaners
Toilet Care
Others
Based on product types, the household care market is divided into hard surface cleaners, laundry detergents, toilet care, laundry additives, and dishwashing, among others.

Market Analysis by Regions:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa
The major regions in the global household care market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Key Findings of the Report:

The global household care market growth is being aided by the growing demand and penetration of the products in developing economies.
Increased disposable income has led to an increase in the demand for washing machines, further aiding the growth.
The consciousness, especially among the millennials, about health and hygiene is further supporting the growth of the household care market.
The inclination of people towards organic and eco-friendly products is driving the growth of the household care market.
The expansion of e-retailers, especially in developing countries, is providing a further push to the growth of the market.
Key Offerings of the Report:

The EMR report provides a detailed assessment of the global household care market for the periods (2015-2019) and (2020-2025).
The report also offers the historical (2015-2019) and forecast (2020-2025) markets for the product types and regional markets within the household care market.
Competitive Landscape & Supplier Analysis:

Unilever(NYSE: UL)
Reckitt Benckiser(OTCMKTS: RBGLY)
Kao Corporation(OTCMKTS: KAOOY)
The Procter & Gamble Company(NYSE: PG)
Henkel AG & Co. KGaA(OTCMKTS: HENKY)
The Clorox Company(NYSE: CLX)
SC Johnson
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Others
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Note 1: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

Note 2: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.

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