Marketing Automation Software Market Synopsis:
According to Market Research Future (MRFR)’s analysis, the global marketing automation software market is poised to strike a CAGR of 12.7% during the forecast period 2018 to 2025. Also, the report suggests that the global market is anticipated to grow from USD 4,182 Mn in 2017 to USD 10,418.6 Mn towards the end of 2025. Marketers are investing in technology for staying ahead of the curve. This is poised to augment the global market over the next couple of years.

The developments in marketing technology provide metrics for calculating returns on investments. This is encouraging the adoption of automation in the marketing sector. The technology is at the nascent stage and is likely to attract new entrants and investments over the next few years. Also, it enables the industry leaders to reinvest customer journey on customized levels. These advantages offered by automation over traditional methods of marketing is likely to support the growth pattern of the Marketing Automation Software Market in the forthcoming years.

The wide-scale use of social media for the execution of campaigns is another factor responsible for the expansion of the marketing automation market. It facilitates easy penetration of target segment while creating a brand image. It also ensures brand visibility and brand recall. This, in turn, has been forecasted to boost the growth trajectory of the marketing automation market in the foreseeable future. In addition, the developments in big data analytics, IoT, digital twin, etc. are poised to catapult the marketing automation market on an upward trajectory.

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Competitive Dashboard:
The noted players of the global marketing automation software market profiled in this MRFR report are Hubspot Inc., Cognizant Technology Solution Corporation, Oracle Corporation, IBM Corporation, SAS Institute Inc., SAP SE, Salesforce.com, Infusionsoft Inc., Adobe Systems Inc., and Act-On Software Inc.

Market Segmentation:
By product, the global marketing automation software market has been segmented into digital marketing, e-mail marketing, mobile marketing, and inbound marketing. Among these, the digital marketing segment held the maximum market share in 2017 and was valued at USD 1396.3 Mn. Meanwhile, the inbound marketing segment has been forecasted to exhibit a relatively higher CAGR of 15.37% over the assessment period.

By application, the marketing automation software market has been segmented into SMEs and large enterprises. The SMEs segment currently dominates the market and is expected to scale a relatively higher CAGR over the review period. The growth is attributable to the availability of both short-term and long-term automation solutions.

Regional Analysis:
By region, the global marketing automation software market has been segmented into North America, South America, Europe, Asia Pacific (APAC) and the Middle East & Africa (MEA). Led by the U.S., North America is expected to exhibit a CAGR of 12.03% over the assessment period.

The presence of major players such as Oracle, Adobe, and Cognizant. Are supposed to expedite the growth of the marketing automation market in the forthcoming years. Europe market is set to show a similar upward growth trend while reflecting the highest CAGR of 15.95% across the review period. Developed economies such as the U.K, Germany, and France are anticipated to contribute substantially to the development of the regional marketing automation market. Meanwhile, Asia Pacific resonates immense developmental opportunities and is prognosticated to show rapid developments.

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Industry News:
In April 2019, Zoho, a web-based online office suite, has announced the introduction of a marketing automation platform, MarketingHub, for the simplification of the marketing technology landscape.

In March 2019, a provider of data-driven industrial marketing solutions, IEEE GlobalSpec, has announced the release of its premier Marketing as a Service (MaaS) platform. The product is targeted at small and midsize business (SMB) industrial market.

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