In-app Advertising Market Highlights:
The in-app advertising market 2020 is presumed to scale decent valuation by year end. In fact, the market is poised to witness considerable growth over the next few years. Market Research Future (MRFR)’s analysis uncovers that the global in-app advertising market is projected to mark 28.2% CAGR across the forecast period 2019 to 2024. The in-app advertising market size is prognosticated to reach a remarkable valuation by the end of the assessment period.

Increasing use of mobile applications is projected to boost the growth of the in-app advertising market in the upcoming years. In addition, the availability of free applications is also prognosticated to accelerate revenue creation in the in-app advertising market. The consumer base for smartphones has been exponentially rising. In addition to it, rising availability of cheap smartphones is also projected to boost the growth of the In-App Advertising Industry.

The shift to video based advertisements is a major factor expected to boost the growth of the in-app advertising market. It offers better ROI and consumer engagement, which is poised to affect the growth curve of the in-app advertising market positively. The demand for customized ads is skyrocketing, which is projected to catapult the in-app advertising market on upward trajectory.

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Competitive Dashboard:
The key players assessed in the report are Microsoft Corporation (US), Apple Inc. (US), Facebook Inc.(US), Google LLC(US), MoPub Inc(US), Amobee Inc. (US), The Rubicon Project, Inc. (US), Verizon Communications Inc. (US), InMobi (US), and Tapjoy, Inc. (US). These players are expected to have command over considerable mobile ads market share.

Market Segmentation:
• On the basis of platform, the segments of the in-app advertising market are Android, iOS, and others. Among these, the Android segment accounted for more than 50% market share in 2018. During the forecast period, the segment is poised to strike 29.6% CAGR. Rising demand for Android smartphones, coupled with exponentially growing free applications, is projected to drive segmental growth in the coming years.
• Based on ad-format, the segmentation of the in-app advertising market covers video ad-format and non-video ad-format. The video ad-format segment held the highest market share in 2018. The segment is poised to strike 28.7% CAGR across the review period. The video based content is proven to attract more prospects and efficiently engages customers. Thus, it is gaining popularity and the segment is anticipated to drive the expansion of the segment.
• On the basis of application type, the in-app advertising market has been segmented into news & sports, online shopping & fashion, entertainment & social media, gaming, and others. Among these, the online shopping & fashion segment held 35.8% share of the in-app advertising market. It is anticipated to lead the market due to rising growth rate of the e-commerce industry. In addition, the entertainment and sports segment is projected to strike 30% CAGR across the assessment period.

Regional Analysis:
The geographical evaluation of the in-app advertising market is covered in this MRFR report which spans across Asia-Pacific, Europe, North America, the Middle East & Africa (MEA), and South America. These regional segments are also narrowed down further to a country-level basis for deeper insight.

North America is supposed to hold the forefront position in the in-app advertising market. Key players such as Google, Facebook, etc. are based out of the region, which is supposed to drive market growth in the forthcoming years. Asia Pacific is also supposed to play a crucial role in market development. Increasing penetration of smartphones in the region is the primary driver of the regional in-app advertising industry. Also, rising urbanization and disposable income are poised to impact the market greatly during the evaluation period.

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