Data Masking Market Overview:
Data masking is a data protection technique through which essential, structured, and organized data is transformed to a complicated replication of data. This non-threatening data is then, used as a prototype or sample for training and testing applications. This regular technique is extensively used in commercial applications in order to protect the personal identities and information which are generally regarded as sensitive in corporate enterprises. Data masking is a secured technique that prevents breach of private & confidential information from fringe elements which eventually minimizes the security risk.
Major influencers that can impact the Data Masking Market Share are the growing IT sector that is witnessing an infrastructural upheaval. At the same time, the surge in the expenditure for safety and security rising among the private sector companies to maintain confidentiality and retain customer base is providing sufficient thrust to the global data masking market. The growing integration of cloud technology across industries can also provide significant traction as many companies are using clouds for a better storage facility and simplified operational technique. Regulatory framework approvals are also providing much assistance to the global data masking market growth.

Despite its use, the data masking market can face some irritants in the form of difficulty in handling the technology. Lack of skilled officials to perform such stuff can also pull back the growth by a significant margin.

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Data Masking Market Competitive Analysis:
Prominent players of the global data masking include Delphix Corp (U.S.), Compuware Corporation (U.S.), Innovative Routines International, Inc (U.S.), Oracle Corporation (U.S.), ARCAD Software (France), IBM Corporation (U.S.), Hewlett Packard Enterprise Company. (U.S.), Net 2000 Ltd. (U.S.), Informatica Corporation, (U.S.), Solix Technologies, Inc (U.S.), Ekobit d.o.o. (Croatia), Camouflage Software Inc. (Canada), and CA Technologies (U.S.).

In April 2018, Informatica announced the launching of their new data privacy and protection solution Secure@Source with Persistent and Dynamic Data Masking. The product would initiate data privacy and protection initiatives, and drive regulatory compliance to solidify customer trust.

Data Masking Market Segmentation:
The global data masking analysis can be segmented by component, type, business function, deployment, organization size, and end-user.
• Based on the type, the data masking market can be segmented into static data masking and dynamic data masking.
• Component-wise, the data masking market includes software and services. Services can be segmented into professional and managed services.
• Deployment-wise, the data masking industry can be segmented into on-premise and on-cloud.
• Based on the business function, the data masking market can be segmented into marketing & sales, finance, human resource, operations, legal, and others.
• Segmentation depending on the organization of the data masking market includes small & medium enterprise (SME) and large enterprises.
• Based on the end-users, the data masking market can be segmented into healthcare & life sciences, banking, financial services and insurance (BFSI), IT & telecommunications, retail & e-commerce, government & defense, media & entertainment, manufacturing, and others.

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Data Masking Market Regional Analysis:
Geographically, the global data masking can be segmented based on regions namely North America, Asia Pacific (APAC), Europe, and the Rest-of-the-World (RoW).

North America is currently dominating the data masking market, and the situation would remain the same in the coming years as well. It can be attributed to the better infrastructural facility and the growing adoption of cloud computing. In addition, the major marketing giants are based out of this region which is bound to promote the regional market to greater heights.

Furthermore, Europe can expect substantial growth due to the presence of several developed countries who are generating much of the demand for data masking in the region. Countries such as Germany, France, and the U.K are contributing considerably to the growth of the regional market. The growth can be attributed to the increased funding in the research and development sector.

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