Market Research Future (MRFR) asserts the global expanded thermoplastic polyurethane (E-TPU) market size to reach a valuation of USD 440,018 thousand by 2023, by showcasing 10.76% CAGR over the forecast period (2018-2023). The massive market growth can be credited to the increasing use of E-TPU in shoe midsoles. The properties exhibited by the polymer such as excellent cushioning, superior resilience, and high elasticity can facilitate market demand. Moreover, demand for various styles of shoes due to changing fashion trends can aid in the E-TPU market growth.
Attractive properties of E-TPU has created an opportunity to expand its application in various end-use industries. It has found increased use in the automotive sector due to its elasticity and strong mechanical properties. The sports & leisure sector is another benefiter thanks to the use of E-TPU in building sports surfaces. In 2017, BASF and DuBaiCheng Environmental Protection Engineering Co., Ltd., collaborated and launched a new flooring structure derived from E-TPU.
Sport events present an opportunity for the market as well. The 2022 Beijing Winter Olympics and 2020 Tokyo Olympics are likely to surge the demand of the expanded thermoplastic polyurethane market exponentially.

Competitive Analysis:
Major players in the expanded thermoplastic polyurethane (E-TPU) market include BASF SE (Germany), Huntsman International LLC (U.S.), Plymouth Foam (U.S.), Ningbo GMF New Material Technology Co., Ltd. (China), Guo Sheng Enterprise Co., Ltd. (China), Miracll Chemicals Co., Ltd. (China), API (Italy), The Lubrizol Corporation (U.S.), Wanhua Chemical Group Co., Ltd. (China), and Royal DSM (The Netherlands).

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Segmentation Analysis:
The global expanded thermoplastic polyurethane (E-TPU) market is segmented by application.
By application, footwear accounted for the largest market share in 2017. It can purportedly touch USD 350,307.5 thousand by 2023. This can be attributed to use of the polymer in producing shoe soles. Moreover, preference of safety footwear and sports shoes is likely to drive the application growth till 2023. The inclination towards lightweight and high-strength shoes by consumers can facilitate growth in the expanded thermoplastic polyurethane market.
The sports and leisure segment can accrue high returns over the forecast period owing to inclination of consumers towards recreational sports and outdoor activities. The need for comfortable shoes is likely to drive the expanded thermoplastic polyurethane market sales in the forthcoming years. The segment is predicted to exhibit 8.99% CAGR over the forecast period.
The automotive segment can exhibit 8.90% CAGR over the assessment period to accumulate revenue worth USD 17,651.8 thousand by 2023. Demand for lightweight vehicles in light of stringent regulations regarding emissions is expected to produce opportunities for the market. Rise in automobile production in APAC and the Middle East & Africa can work in favor of the market due to need for appealing interiors.

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Regional Analysis:
Geographically, the expanded thermoplastic polyurethane (E-TPU) market is segmented into Europe, Asia Pacific (APAC), North America, and Rest-of-the-World (RoW).
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