SIKA’A has announced that one of their very popular garments, the pink dashiki, is among the firm’s top sellers. They are in talks with their designers to produce more of these popular garments to meet the great demand.
The firm’s designer, Christelle said, “At SIKA’A we are really happy with how 2081 has started for us. Sales are up on figures of a few months ago, we receive enquiries and orders all the time and our designers and dress makers are under pressure to produce more garments. The dashikis that we market are very popular too and we are thinking of adding to the current collection with more colours than we have at present. Therefore we tell clients to check back often to see what new additions we have”
The company is an exclusive marketer of Africa inspired fashion that is taking the UK and many parts of the world by storm. They offer a great selection that appeals to women from various backgrounds and across cultural borders. Of course many African ladies love the fashion; however, its popularity is not limited to any group and women across all sectors of society are starting to wear the garments.
Their clothes are equally popular with young and mature women and are worn to the office, cocktail evenings and even to more formal functions. Their versatility makes them ideal for mixing with other clothes such as jeans, for example. A popular combination seems to be the SIKAA top worn with jeans. What contributes to its popularity is the fact that the African prints are easily fused with other styles and therefore the lady that buys the brand can easily add to her existing wardrobe because the SIKA’A clothes can be easily worn with other styles.
The feedback that they receive is very positive and their clients return to them all the time to add to their wardrobe. One of the valuable sources of new business for the firm concerns the clients that are referred by those who have bought from them before. This obviously means that their clothes attract attention among ladies who love what they see, and that is good for business, according to SIKA’A.
They offer a great selection of garments which have been meticulously designed and made with attention to detail. Their clothes are sourced from African manufacturers and made in Africa or the UK. Only the best materials are used and they collaborate with Vlisco that supplies the wax printed fabrics which their clothes are made from.



.