Pharmaceutical sector is growing at a significant rate globally due to increase in the prevalence of diseases, rise in aging population and improvement in the healthcare facilities. Gastrointestinal drugs may be classified on the basis of different active ingredients used in it. Antidiarrheal drugs refer to a class of drugs that are used to treat diarrhea. Antidiarrheal drugs market is growing at a significant rate globally due to increasing incidence of diarrhea and growing awareness in this field.

North America, followed by Europe, dominates the global market for antidiarrheal drugs due to high prevalence of diarrhea cases and high adoption rate for antidiarrheal drugs. Asia is expected to experience high growth rate in the next few years in global antidiarrheal drugs market. China and India are expected to be the fastest growing antidiarrheal drugs markets in Asia. Some of the key driving forces for antidiarrheal drugs market in emerging countries are large pool of patients, increasing awareness and improvement in the healthcare facilities.

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Various factors that are driving the global antidiarrheal drugs market are growing awareness for antidiarrheal drugs, rising government initiatives for improvement in healthcare facilities and increasing prevalence for diarrhea cases. However, various side effects associated with the uptake of antidiarrheal drugs, such as constipation, fullness and bloating are restraining the global antidiarrheal drugs market. In addition, traditional and home remedies are still popular in emerging countries; this restrains the antidiarrheal drugs market from growing.

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Emerging countries hold a good potential for the global antidiarrheal drugs market. Discovery of some antidiarrheal drugs with less side effects is expected to offer good opportunity for global antidiarrheal drugs market. Decrease in the efficacy of other medicine if taken along with antidiarrheal drug is a challenge faced by antidiarrheal drugs market. Some of the latest trends that have been observed in the global antidiarrheal drugs market include companies involved in geographical expansions and implementing various strategies for setting their brand. Some of the major companies dealing in global antidiarrheal drugs are Johnson & Johnsons, Novartis, GlaxoSmithKline and Proctor & Gamble Pharmaceuticals. Some other companies with significant presence in the antidiarrheal drugs market are Sanofi Aventis, Pfizer, Merck & Co. and Bayer.