The North America Precision Agriculture Market was worth USD 1.17 billion in 2016 and is estimated to be growing at a rate of 13.5%, to reach USD 2.21 billion by 2021. Precision agriculture is the use of advanced technologies such as GPS and remote sensing in farming to track field conditions and make farming practices more accurate by sharing the field information with farmers from time to time.

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Precision farming reduces a lot of human efforts and resources can be used efficiently to get better yields. GPS technology with high precision can be used to navigate agricultural vehicles such as tractors through the fields with 2cm accuracy. Geomapping technique provides farmers with maps showing the nutrient levels in the soil along with the type of soil and can be used to distribute fertilizers wherever necessary.

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Rapid growth in population increased the demand for food production. To keep up with the food demand, farmers are adopting new farming practices resulting in the increase in demand for precision farming. Investments of private organizations to train farmers in using technology and easy availability of financial resources are the major factors driving the growth of precision farming market. High installation costs and lack of government initiatives in improving the availability of infrastructure to the farmers are the major restraining factors for the market.

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Market Segmentation                                                                              

Offering                                                       

Hardware                                
Software                                  
Services                                    
Y-o-Y Growth Analysis, By Offering                                             
Market Attractiveness Analysis, By Offering                                           
Market Share Analysis, By  Offering                                            
Technology                                                 

Remote Sensing                                   
Guidance System                                 
Variable Rate Technology                                 
Y-o-Y Growth Analysis, By Technology                                        
Market Attractiveness Analysis, By Technology                                      
Market Share Analysis, By Technology                                        
Application                                                 

Yield Monitoring                                   
Field Mapping                                         
Crop Scouting                                        
Weather Tracking & Forecasting                                    
Irrigation Management                                     
Inventory Management                                    
Farm Labor Management                                 
Financial Management                                      
Y-o-Y Growth Analysis, By Application                                      
Market Attractiveness Analysis, By Application                                   
Market Share Analysis, By Application              
Based on region, the North America precision farming market segmented into USA and Canada. USA dominates the market due to the increased adoption of cloud based technology in this region. Canada precision farming market is rapidly growing due to the huge investment of Canadian government to develop precision farming.

Key Players in the precision agriculture market are Trimble, Inc. (U.S.), Deere & Company (U.S.), AJ Junction, Inc. (U.S.), Leica Geosystems (Switzerland), AgSmarts Inc., Monsanto Company, CropMetrics LLC and Dickey-John Corporation.

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