Market Reports on China presents the report, on “Tissue and Hygiene in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues.

Retail tissue and hygiene continued to see positive current value growth in China in 2016. This healthy growth was derived from the ageing population, increasing hygiene awareness in rural areas and a surge in demand for baby products such as baby wipes and disposable pants. Meanwhile, China’s ageing population positively influenced growth in adult incontinence. Rapid urbanisation and increasing disposable income has led to greater awareness of hygiene which contributed to consumption of retail...

Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary
Retail Tissue and Hygiene Posts Positive Value Growth in 2016
Consumer Sophistication Steers Tissue and Hygiene
Booming Development of Internet Retailing
Products Addressing Demographic Changes Expected To Be Source of Future Growth
Key Trends and Developments
Manufacturers Continue To Strive for Differentiation in Market Strategies
Demographic Changes Impact Sales of Tissue and Hygiene Products
Rising Number of Internet Brands in Hygiene
Market Indicators

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