Market Reports on China presents the report, on “Coffee in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Coffee saw retail volume sales of 3% to reach 65,000 tonnes in 2016. This was mainly due to rising consumer interest in the coffee culture in China in 2016, leading to a rise in coffee consumption. Consumers continued to demand quality coffee both in and out of the home. Furthermore, an increasing number of specialist coffee shops and cafés in retail expanded rapidly in order to cater to the increasing demand. Coffee drinking has become fashionable and a daily drinking habit, especially among yo…

Coffee in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Executive Summary
Demand for Natural and Healthy Ingredients Has Positive Effect on Hot Drinks
Coffee Wave Supports Hot Drinks
Nestlé (china) Ltd Leads Hot Drinks in 2016
Premiumisation Introduces New Products
Steady Performance Expected in the Forecast Period
Key Trends and Developments
Increase in Health-oriented Consumer Base Has Positive Effect on Hot Drinks
Consumers Prefer Convenience of Alternative Drinks
Social Media Becomes the Ideal Way To Reach Consumers of Hot Drinks
Market Data

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