“The mattress market of Thailand offers numerous products in different sizes such as king size, queen size, twin size, and single size; types such as spring mattress, foam mattress, and latex mattress and others; and at various price points (mass, economy, and premium) thereby, catering to wider consumer needs.”
Analysts at Ken Research in their latest publication “Thailand Mattress Market Outlook to 2023 – By Size (King Size, Queen Size, Twin Size, and Single Size), By Type (Spring, Foam, Latex, and Others), By Region (Bangkok, Central excluding Bangkok, North, North East, East, and South), By Distribution Channel (Retail Sales and Direct Sales)” believe that implementing omnichannel marketing method, innovations in logistics operations, expansion within rural areas, government initiatives, focusing towards luxury mattress segment, establishing tie-ups with local/domestic mattress manufacturers and improving after-sales services will collectively create a positive impact on the Thailand mattress market demand in the near future. The market is expected to register a positive CAGR of 4.1% in terms of revenue and 7.6% in terms of sales volume during the forecast period of 2019–2023.
Rising A number of Hotel Rooms: Thailand generates a significant amount of revenues from its tourism industry thus, providing enough accommodation for a temporary stay. In order to exploit the high demand for accommodation that comes with the allure of tourism in Thailand, there are a sufficient number of hotel rooms in Thailand. An increasing number of hotel rooms directly correlate with the mattress demand. Depending on tourist and the quality of accommodation that is required by the tourist, the mattresses that are purchased for the hotel rooms vary between the economy segment, mass segment, and premium segment. The total number of hotel rooms within Thailand was observed to increase from 530 thousand in 2013 to 825 thousand during the year 2018 and is further forecasted to grow in the near future.
Surge in awareness over health benefits of good quality sleep, rising residential construction, hospitality and tourism sector collectively contributed towards the sale of mattresses in the country. Growing awareness has led people to extensively purchase premium quality mattresses especially people who most frequently change positions in their sleep and require a peaceful and uninterrupted night. Some of the leading mattress manufacturers operating in the premium segment include Tempur, Restier, Sealy, Omazz, Slumberland and others.
Rising Disposable Income of Population: The population of Thailand was witnessed to increase from 68.6 million in 2015 to 69.1 million in the year 2018. The consumption expenditure of people has increased from THB 225,463.7 per capita in 2013 to THB 265,801.1 per capita in the year 2018. The retail channel accounts for the majority of the total sales volume of mattresses in Thailand.
Customizable mattresses in Thailand are basically driven by added convenience level, overall sleep quality, growing demand for interior designing and other sleep-related factors. These mattresses are structurally modified to conform to consumer physical needs keeping in mind their height, weight, age, body shape, and others are made available by mattress companies. The mattresses are customized in accordance with consumer expectations, therefore allowing one mattress to have different color tones, size, design, and layers. Thailand was witnessed to import high quality as well as premium quality mattresses from its neighboring countries in order to fulfill the domestic demand.
Key Segments Covered:-
Size of Mattresses
King Size
Queen Size
Twin Size
Single Size
Type of Mattresses
Spring
Pocket Spring
Bonell Spring
Offset Spring
Foam
Latex
Others (Gel based, water based, air based mattresses, orthopedic mattress and coir mattress and rubber mattress)
Region
Bangkok
Central region excluding Bangkok
North
North East
East
South
Distribution Channel
Retail Sales
Direct Sales
Hotels, Resorts and Residential Sector
Hospital
Market Structure
Organized Sector
Mass
Economy
Premium
Unorganized Sector
Key Target Audience
Mattress Raw Material Producers
Mattress Manufacturers
Investors
Distributors / Retailers / Stockiest
Mattress Specialist Retailers
Mattress Internet Retailers
Time Period Captured in the Report:-
Historical Period: 2013-2018
Forecast Period: 2019-2023
Companies Covered in Thailand Mattress Market:-
Lotus Bedding
Sealy
Slumberland
Dunlopillo
Dreammaster
Sinda, Patex Mattress, Tempur, Restier, Omazz, Darling Mattress Hugs Thailand, Green Latex, Springmate, Simmons, Lunio, Sleephappy, Somphol Bedding, Panjiva and Pattani
Keywords:-
Thailand Sleep Labs Mattress Market
Thailand Mattress Export
Thailand Mattress Market Overview
Mattress Market Thailand
Mattress Market in Thailand
Mattress Market Structure Thailand
Mattress Prices in Thailand
Mattress Factory in Thailand
Mattress Industry Thailand
Mattress Industry in Thailand
Thailand Mattress Market Demand
Margin in Mattress Market Thailand
Mattress Sales in Thailand
Thailand Mattress Market Revenue
Thailand Mattress Market Value
King Size Mattress Market Thailand
Queen Size Mattress Market Thailand
For More Information On The Research Report, Refer To Below Link:-
Thailand Mattress Market Outlook
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Ankur Gupta, Head Marketing & Communications
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