Global Shoe Deodorizer Market size is supposed to reach USD 154.2 million by 2025, registering a CAGR of 6.2% over the projection period 2020 to 2025.

Shoe deodorizer is a substance applied inside shoes to prevent unpleasant foot odor caused by bacterial breakdown of sweat cells. Several diseases, such as diabetes and hyperthyroidism, cause excessive sweating in the feet and other parts of the body. The bacterial breakdown of sweat cells produces a bad odor, which can be overcome with the use of a shoe deodorant. Unlike body deodorant, shoe deodorizer plays a vital role in controlling foot sweat and providing a pleasant, fresh scent all day long.

Recent Developments

In August 2018, Panasonic Corporation started selling a shoe deodorant, the MS-DS100, equipped with "nanoe X" which generates 10 times (* 2) more hydroxyl (OH) radicals than "nanoe" to eliminate unpleasant odors from shoes simple way

In September 2018, Probelle launched the first deodorant patch for shoes. Cosmetics LK has extended its Probelle foot care range with a new personal care product: the shoe deodorant patch. The patch has an adhesive side that adheres to the inner shank (the instep) of any shoe. It contains an antimicrobial solution which is emitted inside the shoe through the porous bag. The natural non-toxic solution contains four essential oils that inhibit the growth of bacteria, fungi and viruses in shoes: patchouli oil, fenugreek extract, thyme oil and eucalyptus oil.

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Market Growth

Market growth factors include improved standard of living, accelerated pace of R&D / innovation, and increased awareness of fashionable consumers, augmented consumer spending in developed developing countries, and awareness of customers to the convenience and benefits of shoe deodorizers. Different types of deodorants available in the market include sprays, stencils and powders, which are mainly distributed in local stores, retail stores, drugstores, shoe stores, supermarkets, and grocery stores. Growth of health issues such as diabetes, hyperthyroidism, and olfactory referral syndrome in majority of people globally is expected to drive the market over the forecast period. Improving living standards, increasing consumer spending in developed and emerging countries, and increasing consumer awareness of the availability and benefits of shoe deodorants will exponentially boost the worldwide market. Market players are focused on the development of natural deodorants due to changing trends and changing consumer preferences towards organic products versus synthetic products. In addition, they adopt strategies such as strategic product placement in pharmacies and mass retail stores to have a favorable impact on consumers.

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Drivers

Increasing population and urbanization have led to increased demand for fashion footwear which is an important factor in boosting the global shoe deodorizer market. In addition, increased awareness of fitness has led to an increase in physical activities and cardiovascular exercise. This has led to increased demand for athletic footwear which in turn is fueling the rapid growth of the global market. Moreover, the increase in the number of sporting events and the interest of young aspiring athletes in athletics is another notable factor for driving the growth of this market. Growing health issues such as obesity and diabetes among most of the people in the world are likely to drive this market over the forecast period. Consumers' awareness of the shame of smelly shoes has made deodorant an essential personal care product. This is an important factor in opening up new market opportunities for shoe deodorizers. Manufacturers of shoe deodorants are focusing more on developing and launching innovative new products using advanced solutions to meet changing needs and consumer demand for new products. Suppliers also strive to differentiate their products from those offered by pharmaceutical companies. Therefore, they prefer to innovate ingredients and technologies that are beneficial to consumers' feet, such as powders and sprays which cure bacterial or fungal infection which also eliminates unpleasant odors.

Restraints

The global shoe deodorizer market is plagued by a high proportion of counterfeit products. The increase in sales of counterfeit products has greatly affected the growth of the global market, and customers cannot tell them apart from the originals. The counterfeit and replicated products are available at lower prices than real shoe deodorizers and negatively impact the sales and pricing strategy of major suppliers. Besides, the lack of awareness of the use of footwear deodorizers and lower availability in developing countries are important factors which are estimated to hamper the growth of the global footwear deodorants market.

COVID–19 Impact on Shoe Deodorizer Market

Since the Coronavirus outbreak in December 2019, the disease has spread to nearly 120 countries around the world and the WHO has declared it a public health emergency. The global impacts of the COVID-19 disease are significantly influencing the shoe deodorizer market with strict lockdown conditions and shutdown of manufacturing units.

Market Segmentation

By Product


Spray
Powder
Insole
Others
Depending on the product, the market has been segmented into spray, powder, insoles and others. Sprays are the largest product category, accounting for over 46.8% market share in 2018. Smelly shoes are a major concern for most consumers, regardless of their hygiene or hygiene preferences physical activity, the inclination of consumers towards these deodorant sprays which allow easy application and are also easy to travel. New developments in this category are popularizing deodorant sprays, thus contributing to the growth of the shoe deodorizer market.

The powder segment is expected to register a significant CAGR of 6.4% from 2020 to 2025. This product helps reduce odor by blocking odor particles and absorbing moisture from shoes. This process also reduces the appearance of odors in the future. The product contains antifungal properties that help keep feet clean and prevent sweat build-up. The availability of products in this category with advanced odor elimination features attracts consumers to these products.

By Distribution Channel

Online
Offline
In 2019, the offline distribution channel dominated the market with an 82.0% revenue share. The strong presence of offline retail stores serving the shoe care segment is the key factor in the dominance of this channel. In addition, the increased availability of various shoe care products, including deodorants in specialty stores such as Sketchers, Mochi, Vans and Puma and other hypermarkets and supermarkets, is driving product sales through this channel.

The online distribution channel is supposed to register the highest CAGR of 6.5% from 2020 to 2025. Growing penetration of shoe care companies through online portals due to increasing consumer preference for online shopping due to the added convenience, the availability of these products has led to them online. In addition, the growing popularity of e-commerce among consumers, as it saves time and effort in placing products in stores, is supposed to provide lucrative opportunities for these deodorants during the outlook period.

Regional Analysis

North America was the largest market, accounting for 36.4% of the global share in 2019. A greater propensity for wellness and fitness activities in the region has increased the demand for sportswear, including shoes, driving high demand for shoe care products such as deodorizers. In addition, the presence of large corporate structures in the United States and Canada encourages the regular use of formal shoes, which requires regular shoe care and cleaning.

The Asia-Pacific market is expected to register the highest CAGR of 7.2% from 2020 to 2025. The increase in the working class population, especially white collar jobs, in developing countries like China and India and Singapore, the adoption of formal lawsuits has increased. Subsequently, this is supposed to boost the market demand for shoe deodorants. In addition, the strong growth of the e-commerce industry in these developing countries provides manufacturers with lucrative business opportunities to enter the market and gain competitive market share, thus boosting the demand for the product.

Leading Company

C. Johnson & Son, Inc. is a privately held, MNC manufacturer of household cleaning products and other chemicals. In 2018, S. C. Johnson employed approximately 14,000 people and had an estimated turnover of $ 11 billion.
Key Players

Key players in shoe deodorizer market include S. C. Johnson & Son, Inc.; Reckitt Benckiser Group plc; Blistex Incorporated; Sanofi S.A.; Ningbo Jiangbei Ocean Star Factory & Trading Co., Ltd; Zamtek Solutions; Puma SE; Scholl’s Wellness Co.; Church & Dwight Co., Inc.; and Chattem, Inc.