In terms of the number of cards in circulation, the Dutch card payments channel posted a review-period CAGR of 1% and is expected to post a forecast-period CAGR of 2%.
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As the channel grows and becomes more competitive, banks and card issuing companies are being forced to offer more bespoke products to retain their market positions. The emergence of secure payment gateways increased public confidence in payment cards, and had a positive impact on industry development. The expansion of the travel sector and online retail also supported the country’s card payments channel during the review period.
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The Dutch card payments channel was dominated by the prepaid cards category, which accounted for 45% of the channel. The second-largest channel share was held by the debit cards category with 41.0%, and the credit cards category with 9%.
In the Netherlands, m-commerce, e-commerce and the fast adoption of EMV standards are likely to generate positive growth potential for the card payments channel over the forecast period.
While all other card categories are expected to grow modestly in terms of volume and transaction value, prepaid cards are projected to post growth over the forecast period. As unemployment and inflation rates rise, consumers are expected to be cautious with regards to spending. Payment cards with high service fees are expected to be either cancelled or substituted by prepaid cards which offer set limits on spending. In terms of the volume of cards in circulation, prepaid cards are expected to post at a forecast-period CAGR of 3.75% and transaction value is expected to register a CAGR of 1.5%.
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The growth in mobile payments is expected to provide substantial scope for card-based payments. A number of infrastructure drivers are also expected to spur the growth of the cards and payments industry in the Netherlands. Important infrastructure drivers are the internet and mobile penetration rates, growth in the value of mobile payments, and the adoption of advance payment infrastructure.
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