Market overview:

The Global Hair Styling Products Market was worth USD 18.9 billion in 2019 and is foreseen to reach a valuation of USD 27.37 billion by 2025 at a CAGR of 4.72% during the outlook period.

Hair styling products are primarily used to achieve the hairstyle and look that a person wants. A wide range of hair products on the market include hair sprays, hair mousses, hair gels, and hair creams that help enhance your personal appearance. The global hair styling products market has been influenced by many innovations in recent years. The hairdressing market product line is expected to continue to grow in the future. Appearance occupies an important place in the fashion industry and all related markets. As people became more and more aware of their appearance, they became dependent on many products.

Recent developments:

In January 2018, Henkel AG & Co. announced the launch of "Schwarzkopf Professional SalonLab", a digital interactive system that is deployed in multiple salons and helps to judge the condition of human hair.

In December 2017, Henkel AG & Co. KGaA is a Shiseido Co. Ltd. company announces the acquisition of Zotos International. With this acquisition, Henkel aims to expand its market share and product offering in North America.

Market Drivers and Restrains:

The growing awareness of hair care and styling is expected to be an important factor driving the development of the global market for hair styling products in the coming years. The increasing use of hair styling products among people in accordance with current fashion trends is expected to contribute to the penetration of the world market. The fashion industry is driving this market. Additionally, the growing awareness of a wide range of hair products and their ease of availability on e-commerce websites are helping the growth of the hair styling products market around the world. Alternatively, technological advancements and ample room for innovation are expected to provide growth opportunities for key players in the market in the coming years. With the rapid adoption of various hair products around the world, including hair mousse, shampoo, hair conditioner, hair color, etc., the demand for hair products is expected to increase during the next decade. Additionally, high levels of pollution and unhealthy lifestyles lead to a variety of hair-related diseases around the world. This is expected to support the growth of hair styling products globally during the forecast period. The growing demand for men's and women's hairstyle enhancements for a variety of hair products, such as hairspray, hair gel, wax, and hair cream, is a key factor driving the growth of the global market. Lack of product standardization that may cause future side effects, high demand for low-cost products, and fierce competition with local players in the market to provide products to customers at competitive prices can limit future market growth in the hair styling products market.

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Report is segmented as:

By product type, the global market for hair styling products is segmented into conditioners, shampoos, straighteners, sprays, gels/waxes, dryers, creams, etc. Based on distribution channels, the market includes offline and online. While the presence of offline stores is the main reason for the growth of the hair products market, in recent years the influx of e-commerce websites has played an important role. This online store sells the latest products available in the market at competitive prices, along with a variety of offers and discounts. Therefore, the online segment will grow significantly in the future.

Geographical Segmentation:

North America is one of the leading regions in the world market for hair styling products due to its high per capita income. End users in North America prefer high-quality hair products, increasing the demand for premium priced products in the region. Additionally, technological advancements in the area are expected to further boost the North American market for hair products in the coming years. The Asia Pacific hairstyle market is expected to see significant growth in the future, especially due to the increasing demand for styling products from young fashion savvy people in the region.

Impact of COVID 19 on Hair Styling Products Market

The most unprecedented operational and economic problems have occurred since the global COVID-19 pandemic began. Also, it takes considerable time to develop and commercialize effective treatment options for this virus. These blind spot uncertainties are expected to postpone and reschedule hair styling products market for the next two to three quarters.

Key market players:

Key players in the global market for hair styling products include Schwarzkopf Professional, Amway, Kao Corporation, Shiseido Company, Johnson & Johnson, Oriflame Cosmetics, L'OREAL, Procter & Gamble, OLVEA Group, Shandong Baisheng Biotechnology, Revlon and Unilever.

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Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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