Market Overview:

The global hair mask market size was assessed at $ 597.7 million in 2018 and is predicted to reach $ 886.4 million by 2026, garnering a CAGR of 5.1% over the outlook period from 2019 to 2026.

The growing concern with maintaining hair quality is one of the main factors responsible for market demand. As a result, clients take a holistic approach when considering hair care products in their daily routine. This increases the demand for various hair care products such as shampoos, conditioners and other hair treatment products. Hair mask is one of those hair care products that has seen a higher level of demand from its target customers. The hair mask is a deep conditioning treatment that includes rich ingredients such as natural oils and lipids in comparatively higher concentrations than normal conditioners. The hair mask has several key features, such as facilitating smooth and shiny hair, reversing hair damage, rehydrating dry hair, etc.

Market Drivers and Restraints:

Hair is easily damaged due to various reasons including exposure to hot and cold climates, excessive use of hot tools such as hair dryers, straighteners and curlers, exposure to harmful UV rays, use of chemical treatments, and increasing combing and stress. As a result, the hair dries out and loses its shine. Also, split ends, hard texture, and itchy scalp are some of the other signs of damaged hair. Due to all these factors, the demand for hair mask products has increased worldwide over time. However, there are home remedies available to the end user that can be used as a hair mask, such as a banana compress, coffee beans, henna, etc. This could hamper the growth of the hair mask market during the forecast period.

Impact of COVID-19:

The coronavirus pandemic has resulted in an augmented demand for reusable masks. With the restriction of the use of surgical masks, including the N95, which are known to offer comparatively greater protection than other types of masks against the virus for healthcare workers, the demand for reusable masks has stimulated the general public.

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Report is segmented as:

By Nature

Natural
Organic
Synthetic
Among these, the synthetic segment represents a higher value share. The easy availability of the product at affordable prices is one of the main reasons for the consideration of the synthetic segment for a greater share of the hair mask market.

By End User

Household 
Commercial
Among these end users, the commercial segment represents a larger share of the hair mask market. Salons and hair care professionals are the leading contributors in this segment.

By Distribution Channel

Online 
Offline 
Among these distribution channels, sales in specialized stores represent a higher value share. Specialty stores offer various products, as well as a lucrative pricing policy. In addition, these stores provide specialty loyalty programs, seasonal discounts and other offers.

Geographical segmentation:

Based on geography, the global hair mask market is segregated into regions of Asia Pacific, Latin America, North America, Europe, the Middle East and Africa. Among these, Europe is expected to have the largest market share, followed by North America. Increasing disposable income and lifestyle change are expected to drive the hair mask market in this region.

Key market players:

Key manufacturers include L'Oréal S.A.; Coty Inc.; Unilever; Henkel AG & Co. KGaA; Revlon, Inc.; Kao Corporation; Shiseido Co., Ltd.; The Procter & Gamble Company; Eva NYC; OLAPLEX; and Arvazallia.

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Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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