[b]Orlando, Fla. – May 13, 2015[/b] – (http://villamarketers.com/) Jay William, founder and CEO of Villa Marketers, recently posted a blog questioning the leaving of two of HomeAway’s biggest executives, co-founder Carl Shepherd and COO Brent Bellm.
In his blog, William reviews recent events at HomeAway (http://villamarketers.com/vacation-rental-blog/): executives leaving, stocks plummeting, and a 2015 advertisting campaign set against HomeAway’s largest competitor, AirBnB.
Always an advocate for those in the vacation home business, William voices the questions many rental owners are asking: Is this the end of HomeAway? How do small vacation rental owners market their properties? Should property managers use listing sites to book their homes?
Though William understands some of the benefits of listing sites, he and his team at Villa Marketers encourage a marketing approach that utilizes SEO, email marketing, and search engine marketing. This small business model fits those in the vacation rental business better than listing sites where owners have little control over how their property is marketed.
Earlier in the year, William and Shepherd got into a fairly heated exchange about changes at HomeAway and how that was affecting vacation home owners and property managers. That blog has been called the most commented blog in the vacation rental industry.
Jay William is the author of the famous book “Vacation Rental Marketing, Secrets No One Will Tell You.”He is a vacation rental marketing guru and a seasoned sales strategist who has partnered with some of the biggest names in the vacation rental business to help empower owners and managers.
Villa Marketers (http://villamarketers.com/vacation-rental-marketing/) is a revolutionary marketing team that caters specifically to the vacation home industry. With a variety of options available to property owners and managers, they offer marketing solutions that fit every home, every budget. You can find them online atwww.villamarketers.com.