At a time when digital marketing is one of the most sought-after careers in the world, White Hat Academy, a leading job training institute, has announced the launch of its digital marketing course for students. The course is for anyone who wants to pursue a career in online marketing and become a certified digital marketer.

The course covers the fundamentals and advanced concepts of digital marketing, as well as the practical skills and best practices for working with various online channels and tools such as SEO, SEM, SMM, email marketing, content marketing, web analytics, and more.

Details of the Digital Marketing Course:

The digital marketing course by White Hat Academy is designed to help students learn all the aspects of digital marketing and prepare them for global certification exams such as Google Ads, Google Analytics, Microsoft Advertising, and more.

The course curriculum includes topics such as digital marketing concepts, strategies, and trends, search engine optimisation (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, content marketing, web analytics, and more. It is also inclusive of hands-on training on how to use the online marketing tools and platforms offered by Google, Microsoft, Facebook, Twitter, Instagram, YouTube, and more.

Digital Marketing Course Details:

The following are specific details of each part of the course.

• Certificate Course in Google Ads—Display:

This course is designed to empower participants to find relevant and highly searched keywords, set up professional Google Ads display campaigns, and create image ads without the need for design knowledge. The 15-hour programme, conducted over five classes within a month, is available on both weekdays and weekends. Participants will earn a Google Authorised Certificate upon completion. The course, suited for beginners to intermediate learners, has a fee of Rs. 5,000 plus 18% GST.

• Certificate Course in Google Ads—Shopping:

Focusing on promoting eCommerce businesses through Google Ads, this course enables participants to analyse return on ad spend (ROAS) and set up professional Google Ads shopping campaigns. The 15-hour programme, conducted over five classes within a month, is available on both weekdays and weekends. A Google Authorised Certificate is awarded upon completion. This intermediate-level course is priced at Rs. 5,000 plus 18% GST.

• Certificate Course in Google Ads—Search:

This specialised course focuses on enabling participants to identify relevant, convertible, and highly searched keywords for any business. Upon completion, participants will be equipped to set up professional Google Ads search campaigns, generating leads or inquiries. The 15-hour programme, conducted over five classes within a month, caters to both weekdays and weekends. Participants will receive a Google Authorised Certificate upon completion, and the course is suitable for beginners to intermediate learners. The course fee is Rs. 5,000 plus 18% GST.

• Advanced Course in Google Ads Management:

The 12-hour programme, conducted over four classes within a month on weekdays and weekends, does not offer a certificate. The course fee is Rs. 5,000 plus 18% GST.

To check out more course details, visit https://whitehat.education/digital-marketing-course.html.

About White Hat Academy:

The White Hat Academy, based in Kolkata, is a job training institute providing a diverse range of courses both online and offline. Specialising in domains like digital marketing, SAP, cloud computing, content writing, web design, and more, the academy aims to equip individuals with practical skills for professional success.