The global doll, toy, and game manufacturing market comprises establishments primarily engaged in manufacturing dolls, toys and games.

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The global doll, toy, and game manufacturing market was valued at $190 billion in 2017, and is expected to be driven by the increase in demand for the products in the prevailing economy. Asia Pacific was the largest geographic region in the market, accounting almost half of the global market.

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China was the largest country in the market, accounting for more than one-fifth of the global doll, toy, and game manufacturing market.
The top five competitors in the market are Lego, Nintendo, Mattel, Hasbro, and Nerf. Lego is the largest player in the market. Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts.

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