According to research report the global Pharma & Healthcare Social Media Marketing Strategies, Top players globally have established their presence on the three most popular social networking sites, i.e., YouTube, Twitter, and Facebook. (Popularity ratings are based on the number of users following the top five pharmaceutical companies
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Pharmaceutical companies are leveraging social media platforms for consumer engagement purposes, and are also employing these tools to enhance customer retention and brand perception. J&J was one of the earliest adopters of social media in the pharmaceutical industry. In 2006, the company adopted Web 2.0 and started its 'Kilmer House' blog on company history. Since then, the company has developed multiple social media tools such as Baby.com and Safekids USA.
Pharmaceutical giants such as Abbott, Bristol-Myers Squibb (BMS), GlaxoSmithKline (GSK), Merck, and Pfizer began getting involved in social media activities from 2007 onwards. These companies are leveraging social media platforms to gain market intelligence, obtain real time customer feedback, create disease awareness, engage in brand promotion, etc.
Interactive web platforms have generated high consumer interest by enabling consumers to discuss their views, and by creating a more transparent model of communication. Hospitals are also employing social media to disseminate information, provide health education, increase patient awareness, and to maintain customer relationships.
SCOPE AND FORMAT
The report analyzes the use of social media tools in the pharmaceutical market in terms of:
• Major social media platforms and the major pharmaceutical companies with presence on these platforms
• Effective strategies to develop a successful social media campaign
• Benefits, risks, and future impact of social media on pharmaceutical industry
• Social media use and regulations in different parts of world
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Market estimates and forecast
The report provides in-depth social media usage in pharmaceutical industry and analyses top 20 pharmaceutical players individually, for their social media presence. Further effective social media strategies are discussed in detail that can be useful in developing a successful social media campaign for pharmaceutical market. Benefits, Risks and Future impact of social media are analyzed separately. Geographic variations in terms of social media usage and regulations are also covered.

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