Technavios market research analyst predicts the global non-photo personalized gifts market to grow at a CAGR of around 11% by 2020. The presence of mass retailers and the growing popularity of the online retailing segment will help in the growth of this market by making the concept of personalized gifting popular among the populace.

In terms of geography, the Americas will account for a market share of approximately 51% by 2020. Since hypermarkets and shopping malls provide greater visibility and in-store space to merchandise, the rising establishment of personalized gift outlets in shopping malls and hypermarkets in major countries in North America will help in the growth of this market during the estimated period.

Application-based segmentation of the non-photo personalized gifts market
Wearables and accessories
Decoration
Kitchen and tableware
Stationary and greeting cards
Food and beverage
Sports and toys

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In this market study, analysts have estimated the wearables and accessories segment to account for a market share of almost 30% by 2015. This segment is closely followed by the decoration segment and the kitchenware and tableware segment, which combined will account for a market share of nearly 56% during the forecast period.

Segmentation by product type and analysis of the non-photo personalized gifts market
Clothing, footwear, and accessories
Kitchenware
Stationery and greeting cards
Home dcor, clocks, frames and albums, keepsakes, and souvenirs
Wall-art
Jewelry, watches, key chains, and money clips
Bar and wine ware
Home furnishing products
Chocolates, sugar candies, wine, and champagne

Technavio market research analysts have estimated the clothing, footwear, and accessories segment to be the largest market segment during the forecast period. However, it has been observed that the home decor segment will currently account for approximately 12% of the total market share and will the fastest growing market segment owing to an increase in new house construction and refurbishment of existing homes.

Competitive landscape and key vendors
The global non-photo personalized gifts market is highly fragmented due to the presence of numerous small, medium, and large suppliers, including international and regional players. These vendors compete on the basis of product differentiation, portfolio, and pricing to gain a competitive edge over their rivals.

Key vendors in the market are -
CafePress
Cimpress
Getting Personal
PersonalizationMall
Things Remembered

Other prominent vendors in the market include American Stationery, Disney, Etsy, Funky Pigeon, Hallmark, Memorable Gifts, Personalise.Co.UK, Personalized Gift Shop, Redbubble, Signature Gifts, The Original Gift Company, and Zazzle.

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Table of Content :

PART 01:Executive summary
Highlights
PART 02:Scope of the report
Market overview
PART 03:Market research methodology
Research methodology
Economic indicators
PART 04:Introduction
Key market highlights
PART 05:Market landscape
Market overview
Personalization and personalized gifts
Market size and forecast
Five forces analysis
PART 06:Market overview in terms of skill and technology

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